Global Influencer Marketing Operations Lead

Roblox Corporation; San Mateo (CA); On-site; USD 191,000 - 234,000; Full time

Job summary

Roblox Corporation in San Mateo, CA is seeking an Operations Manager, Influencer Marketing to build and scale the operational backbone of our global influencer program. This role goes beyond campaigns, turning creator relationships into a repeatable, data-driven machine by owning systems, playbooks, and tools for scalable collaboration across markets and content types.

You will design workflows, implement a centralized CRM, and develop dashboards that reveal program health, creator performance,

Qualifications

• 8–10 years in influencer marketing or creator partnerships.
• Experience in operations, program management, or marketing tech.
• Strong project management and cross-functional collaboration.
• Comfort working with global regional teams and data-driven decisions.

Responsibilities

• Design and manage the operational infrastructure for a global influencer program across content types and markets.
• Build scalable CRM workflows for sourcing, contracting, onboarding, activation, and reporting.
• Define program standards, SLAs, and intake processes with internal and external partners.
• Develop global playbooks for application management, relationship tiering, and performance benchmarking.
• Lead tooling and dashboards to monitor program health and spend efficiency.

Skills

Influencer marketing

Program management

Marketing technology

Global markets

Data analytics

Communication

Live events

FTC compliance

Tools

CRM systems

Reporting dashboards

Data pipelines

Discovery tools

Job description

Roblox Corporation in San Mateo, CA is seeking an Operations Manager, Influencer Marketing to build and scale the operational backbone of our global influencer program. This role goes beyond campaigns, turning creator relationships into a repeatable, data-driven machine by owning systems, playbooks, and tools for scalable collaboration across markets and content types.

You will design workflows, implement a centralized CRM, and develop dashboards that reveal program health, creator performance,