Integrated Marketing Lead, Games & Creators

Wwshemi; San Mateo (CA); On-site; USD 165,000 - 218,000; Full time

Job summary

Roblox's Integrated Marketing team leads the integrated campaigns and major brand moments that shape how the world sees Roblox, from creator-led live events to global brand campaigns. This is a temporary role, owning high-visibility programs end to end during a busy stretch of events and campaigns.

For roles based at our headquarters in San Mateo, CA: The monthly salary range is shown below. The actual base pay depends on background, experience, location, and market demand.

Qualifications

• 8+ years of integrated marketing experience in consumer tech, gaming, platforms or creator-driven ecosystems.
• Strong understanding of the gaming ecosystem, including live service games, UGC platforms and creator-driven economies.
• Experience working with creators and influencers, including partnership management and content briefs.
• Experience leading cross-channel campaigns across social, video, paid media, live content and events in multiple markets.
• Strong storytelling, organizational and project management skills, with a clear creative point of view and sound judgment on credibility and authenticity.
• Preferred: experience running large events or tentpole moments, and the ability to ramp quickly in a temporary role.

Responsibilities

• Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnership activations, Creator Showdown and game activations, and influencer-led programs
• Manage agency and vendor partners for creative and asset production, setting creative checkpoints, decision points and escalation paths at the start of vendor-led work
• Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels with Creative, Social, Comms, Media and regional teams
• Partner with Product Marketing to bring launches to market, translating product value into credible, audience-first messaging and launch plans
• Define success metrics, report on campaign results, and use insights to refine messaging, creative and channel strategy

Skills

Integrated marketing

Creator partnerships

Campaign strategy

Cross-channel marketing

Job description

Roblox's Integrated Marketing team leads the integrated campaigns and major brand moments that shape how the world sees Roblox, from creator-led live events to global brand campaigns. This is a temporary role, owning high-visibility programs end to end during a busy stretch of events and campaigns.

For roles based at our headquarters in San Mateo, CA: The monthly salary range is shown below. The actual base pay depends on background, experience, location, and market demand.