Influencer Campaigns Lead

Roblox

San Mateo (CA)

On-site

USD 152,000 - 191,000

Full time

4 days ago

Be an early applicant

Application generator

A complete application in a minute — tailored resume and cover letter, ready to send.

Get past ATS filters

Job summary

Roblox is seeking an Influencer Marketing Specialist in San Mateo to execute campaigns, manage creator relations, and support live events. You will coordinate briefs, brief creators, track deliverables, and ensure on-brand content across teams.

The role emphasizes hands-on execution, organization, and strong communication with influencers and partners. You will collaborate with cross‑functional teams and maintain CRM records while monitoring trends and performance metrics to optimize

Qualifications

3-4 years of experience in influencer marketing, creator relations, talent management, social media, or a closely related field.
Genuine understanding of the creator landscape — you follow creators, know the platforms, and can speak fluently about content trends.
Strong organizational skills with the ability to manage multiple tasks and deadlines simultaneously without dropping the ball.

Responsibilities

Assist in end-to-end execution of influencer campaigns — briefing, content review, posting coordination, and performance tracking.
Manage campaign timelines and deliverable trackers, flag risks and keep all parties aligned.
Coordinate with internal teams to draft creator briefs, talking points, and campaign recaps under senior supervision.
Pull and analyze performance data to support weekly and campaign-level reporting.
Serve as on-the-ground contact for influencers at live events, handling logistics and real-time needs.
Support influencer travel, accommodations, and event-day itineraries with events teams.