Integrated Marketing Lead for Creator & Gaming Campaigns

Roblox; San Mateo (CA); Sur place; USD 165 000 - 218 000; Plein temps

Résumé du poste

Roblox's Integrated Marketing team in San Mateo leads major campaigns and live events, shaping how the world sees Roblox across social, paid, live content, influencer, and owned channels. This temporary role owns high-visibility programs end to end during a busy stretch of events and campaigns.

You will collaborate with Creative, Comms, Media, Product Marketing, and regional teams, translating product value into audience-first messaging and launch plans. Onsite presence is expected.

Qualifications

• 8+ years of integrated marketing experience in consumer tech or gaming.
• Strong understanding of gaming ecosystems incl. live service games and UGC platforms.
• Experience working with creators and influencers and managing partnerships.
• Proven ability to lead cross-channel campaigns across markets.
• Strong storytelling, organization and project management with credible voice.

Responsabilités

• Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnerships and influencer-led programs.
• Manage agency and vendor partners for creative and asset production with clear checkpoints.
• Develop and manage integrated marketing plans across social, paid, live content, influencer and owned channels.
• Partner with Product Marketing to bring launches to market with audience-first messaging.
• Define success metrics, report on results, and use insights to refine messaging and strategy.

Connaissances

Integrated marketing

Gaming ecosystem

Creator partnerships

Cross-channel campaigns

Storytelling

Large events

Description du poste

Roblox's Integrated Marketing team in San Mateo leads major campaigns and live events, shaping how the world sees Roblox across social, paid, live content, influencer, and owned channels. This temporary role owns high-visibility programs end to end during a busy stretch of events and campaigns.

You will collaborate with Creative, Comms, Media, Product Marketing, and regional teams, translating product value into audience-first messaging and launch plans. Onsite presence is expected.