Director, Integrated Marketing Campaigns

Ro; New York (NY); On-site; USD 180,000 - 240,000; Full time

Benefits offered by this job

Medical, dental, and vision

Equity for all team members

Flexible time off

Paid parental leave

Flexible work arrangement

Bi-weekly lunches

Gym stipend

Learning and development stipend

Job summary

Ro is seeking a Director of Integrated Marketing to lead high-priority campaigns across paid, owned, and earned channels. This senior, hands-on role unites Brand, Product Marketing, Growth, Communications, and Insights to translate creative concepts into cohesive campaigns that move consumers from awareness to action.

You will own strategy, plan, and cadence, lead cross-functional alignment, and ensure flawless execution.

Qualifications

• 10+ years in integrated marketing or related roles.
• Proven track record leading cross-channel consumer campaigns.
• Experience shaping strategy and driving execution across teams.

Responsibilities

• Own integrated marketing strategy and execution for major campaigns.
• Lead cross-functional alignment across Brand, Product Marketing, Growth, Communications, and Insights.
• Translate objectives and insights into a cohesive cross-channel plan.
• Partner with Channel owners to optimize how campaigns live across channels.
• Drive clear priorities, timelines, and cadence for rapid, high-impact launches.
• Maintain a holistic consumer experience from first exposure to conversion and beyond.

Skills

Integrated marketing leadership

Cross-functional collaboration

Campaign strategy & planning

Channel strategy (paid, owned, earned)

Execution excellence

Influence without authority

Job description

Ro is seeking a Director of Integrated Marketing to lead high-priority campaigns across paid, owned, and earned channels. This senior, hands-on role unites Brand, Product Marketing, Growth, Communications, and Insights to translate creative concepts into cohesive campaigns that move consumers from awareness to action.

You will own strategy, plan, and cadence, lead cross-functional alignment, and ensure flawless execution.