Contract Integrated Marketing Manager – Global Campaigns

SportsTechJobs; San Mateo (CA); On-site; USD 165,000 - 218,000; Full time

Job summary

Roblox in San Mateo, CA is seeking an Integrated Marketing Manager (Short Term) to lead tentpole campaigns across social, paid media, live content and events.

You will partner with Creative, Comms, Media and regional teams, manage agencies and vendors, and translate product launches into audience-first messaging. The role requires 8+ years in integrated marketing and strong cross‑channel leadership.

Qualifications

• 8+ years in integrated marketing, with consumer tech or gaming.
• Experience with creators/influencers and partnership briefs.
• Proven ability to lead cross-channel campaigns across markets.

Responsibilities

• Lead strategy and execution of tentpole campaigns, including LiveOps events, brand partnerships and influencer-led programs.
• Manage agency and vendor partners for creative production, with clear checkpoints and escalation paths.
• Develop and manage integrated marketing plans across social, paid media, live content, influencer and owned channels.
• Partner with Product Marketing to bring launches to market with audience-first messaging.
• Define success metrics, report results, and refine messaging and channel strategy.

Skills

Integrated marketing

Creator partnerships

Campaign management

Cross-channel campaigns

Storytelling

Project management

Analytics

Job description

Roblox in San Mateo, CA is seeking an Integrated Marketing Manager (Short Term) to lead tentpole campaigns across social, paid media, live content and events.

You will partner with Creative, Comms, Media and regional teams, manage agencies and vendors, and translate product launches into audience-first messaging. The role requires 8+ years in integrated marketing and strong cross‑channel leadership.