Integrated Marketing Analytics Lead

First Commonwealth Bank; Indiana (PA); On-site; USD 85,000 - 125,000; Full time

Job summary

First Commonwealth Bank is seeking a highly analytical Data Marketer to support performance optimization and integrated marketing insights within our regional marketing team. Reporting to the Marketing & Brand Manager, this role will lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth.

You will partner with agencies and internal teams, analyze performance across digital and local channels, build dashboards,

Qualifications

• 4-8+ years of experience in marketing analytics, performance marketing, or data analysis in financial services or a regulated industry.
• Experience with attribution models, media mix modeling, incrementality testing, or marketing effectiveness measurement.
• Experience working in marketing teams (agency, in-house, or financial services preferred).
• Experience working across multiple datasets and systems.
• High accuracy in reporting, tracking, and analysis.
• Proficiency with analytics and reporting tools (Google Analytics, Power BI, Excel, SQL).
• Ability to synthesize data and communicate insights clearly and effectively.

Responsibilities

• Serve as key internal data marketing partner for ad agency and direct mail vendors.
• Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns).
• Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI.
• Provide recommendations to improve performance, messaging and budget allocation.
• Support campaign testing, including audience targeting, messaging variations, and channel mix.
• Manage audience data, segmentation frameworks, and data flows across systems.

Skills

Marketing analytics

Data storytelling

Cross-functional collaboration

Communication

Attention to detail

Education

Bachelor's degree in Marketing/Analytics

Tools

Google Analytics

Power BI

SQL

Excel

CRM tools

Job description

First Commonwealth Bank is seeking a highly analytical Data Marketer to support performance optimization and integrated marketing insights within our regional marketing team. Reporting to the Marketing & Brand Manager, this role will lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth.

You will partner with agencies and internal teams, analyze performance across digital and local channels, build dashboards,