Data Marketer - Performance & Integrated Marketing Analytics

First Commonwealth Bank; Kentucky; On-site; USD 75,000 - 110,000; Full time

Job summary

First Commonwealth Bank seeks a Data Marketer to drive performance marketing analytics and integrated marketing insights across campaigns, channels, and customer segments. This role anchors the regional marketing team and collaborates with the Marketing & Brand Manager to improve effectiveness and growth.

You will connect data across digital, branch, CRM, and brand campaigns, translating analytics into actionable recommendations for non-technical stakeholders and shaping test-and-learn

Qualifications

• 4–8+ years of experience in marketing analytics or data analysis in financial services or regulated industries.
• Experience with attribution models and media mix modeling.
• Experience working in marketing teams (agency, in-house, or financial services preferred).
• Proficiency with analytics & reporting tools (Google Analytics, Power BI, Excel, SQL).
• Ability to synthesize data and communicate insights clearly.

Responsibilities

• Serve as key internal data marketing partner for ad agencies and direct mail vendors.
• Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, community campaigns).
• Track and optimize metrics such as CAC, conversion rates, LTV and ROI.
• Provide recommendations to improve performance, messaging and budget allocation.
• Support campaign testing, including audience targeting and channel mix.
• Manage audience data, segmentation frameworks, and data flows.

Skills

Marketing analytics

Attribution modeling

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor's degree or higher in Marketing/Data Analytics

Tools

Google Analytics

Power BI

Excel

SQL

Job description

Data Marketer - Performance & Integrated Marketing Analytics

Job Category: Marketing & Communication

Requisition Number: DATAM008434

• Posted : August 13, 2026
• Full-Time

Locations

Showing 1 location

Courthouse
601 Philadelphia Street
Indiana, PA 15701, USA

Courthouse
601 Philadelphia Street
Indiana, PA 15701, USA

Union Trust Bldg
501 Grant St
Suite 250
Pittsburgh, PA 15219, USA

Union Trust Bldg
501 Grant St
Suite 250
Pittsburgh, PA 15219, USA

Northern OH Business Ctr
6000 Freedom Square Dr
Suite 410
Independence, OH 44131, USA

Northern OH Business Ctr
6000 Freedom Square Dr
Suite 410
Independence, OH 44131, USA

Bair Building - 1st Floor
143 S Main Street
Greensburg, PA 15601, USA

Bair Building - 1st Floor
143 S Main Street
Greensburg, PA 15601, USA

Meadows
1913 N. Juniata Street
Hollidaysburg, PA 16648, USA

Meadows
1913 N. Juniata Street
Hollidaysburg, PA 16648, USA

The highly analytical and collaborative Data Marketer will support performance optimization and integrated marketing insights within our regional bank’s marketing team. Reporting to the Marketing & Brand Manager, this role will serve as lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth.

Performance Marketing Support & Optimization

• Serve as key internal data marketing partner for ad agency and direct mail vendors.
• Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns)
• Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI
• Provide recommendations to the Marketing & Brand Manager on how to improve performance, messaging and budget allocation
• Support campaign testing, including audience targeting, messaging variations, and channel mix
• Manage audience data, segmentation frameworks, and data flows across systems

Integrated Marketing Insights & Synthesis

• Bring together data from multiple marketing programs (digital, branch, CRM, and brand campaigns) into a clear, unified performance view
• Identify trends, patterns, and opportunities across campaigns to inform strategy and planning
• Translate analytics into clear, actionable recommendations for a non-technical marketing audience
• Contribute to building a test-and-learn culture within the marketing team

Customer & Lifecycle Analytics

• Analyze the full customer journey, from awareness and acquisition through onboarding and retention
• Support segmentation efforts to identify high-value customer groups within local and regional markets
• Provide insights to Sales Enablement Manager to improve cross-sell and product adoption (checking, savings, loans, credit products)
• Help optimize marketing efforts to deepen customer relationships and increase lifetime value
• Develop and maintain regular reporting dashboards tracking campaign and channel performance
• Prepare weekly and monthly performance summaries for the Marketing & Brand Manager and leadership
• Ensure consistency in KPI definitions and measurement across campaigns and reporting
• Forecast performance and support planning for campaigns, promotions, and seasonal demand
• Evaluate and recommend enhancements to tools and systems to improve efficiency and scalability

Compliance & Data Integrity

• Ensure data collection and reporting practices align with banking regulations and privacy requirements
• Support proper tracking, tagging, and data accuracy across marketing systems
• Partner with internal teams (compliance, IT, vendors) to maintain responsible marketing data usage

Bona Fide Occupational Qualifications_____________________________

• 4–8+ years of experience in marketing analytics, performance marketing, or data analysis in the financial industry or highly-regulated industry
• Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement
• Experience working within marketing teams (agency, in-house, or financial services preferred)
• Experience working across multiple datasets and systems
• High accuracy in reporting, tracking, and analysis
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Power BI, Excel, and SQL)
• Ability to synthesize data and communicate insights clearly and effectively
• Strong organizational and collaboration skills across cross-functional teams
• Experience with attribution models, A/B testing, or campaign experimentation
• Experience in regional banking, credit unions, or financial services
• Familiarity with CRM platforms and marketing automation tools
• Understanding of local market dynamics and community-focused marketing
• May be eligible for Telecommuting

Qualifications

Skills

Behaviors

Motivations

Education

Required

High School or better.

Experience

Licenses & Certifications

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.