Marketing Analytics & Insights Lead

Capital Credit Union; Green Bay (WI); On-site; USD 70,000 - 110,000; Full time

Job summary

Capital Credit Union is seeking an experienced Marketing Analytics professional in Green Bay, WI to own measurement of campaigns and channels and to translate data into actionable recommendations for growth. The role emphasizes SQL expertise, BI tooling, and collaboration with Marketing to drive business impact.

The successful candidate will analyze member and campaign data, design tests, and develop dashboards while communicating findings to leadership and cross-functional partners.

Qualifications

• Bachelor’s degree in Marketing, Business, Analytics, Finance, Mathematics, Statistics, or related field; or equivalent experience.
• At least five years in marketing analytics, measurement, or related roles.
• Experience analyzing member/transactional/campaign data to measure effectiveness and generate insights.
• Advanced SQL skills, preferably in Snowflake and Oracle.
• Experience with BI and data visualization tools such as PowerBI.
• Ability to manage multiple requests in a fast-paced environment.
• Strong written and verbal communication to translate findings for a credit union audience.
• Experience in financial services or credit unions is preferred.

Responsibilities

• Own measurement of marketing campaigns, channels, and investments, including KPIs and attribution.
• Analyze data to explain performance and identify opportunities for improvement.
• Design and evaluate A/B tests and other experiments to determine impact.
• Use segmentation and funnel analysis to improve targeting and engagement.
• Serve as analytical partner to Marketing, offering independent interpretation of data.
• Present actionable findings to Marketing and leadership.
• Develop dashboards, scorecards, and recurring marketing reports.
• Collaborate to improve data quality, metric definitions, and measurement methods.

Skills

SQL

Analytical thinking

Communication

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, Analytics, Finance, Mathematics, Statistics, or related field

Tools

Snowflake

Oracle

PowerBI

Job description

Capital Credit Union is seeking an experienced Marketing Analytics professional in Green Bay, WI to own measurement of campaigns and channels and to translate data into actionable recommendations for growth. The role emphasizes SQL expertise, BI tooling, and collaboration with Marketing to drive business impact.

The successful candidate will analyze member and campaign data, design tests, and develop dashboards while communicating findings to leadership and cross-functional partners.