Data Marketer - Performance & Integrated Marketing Analytics

First Commonwealth Bank; Indiana (PA); On-site; USD 85,000 - 125,000; Full time

Job summary

First Commonwealth Bank is seeking a highly analytical Data Marketer to support performance optimization and integrated marketing insights within our regional marketing team. Reporting to the Marketing & Brand Manager, this role will lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth.

You will partner with agencies and internal teams, analyze performance across digital and local channels, build dashboards,

Qualifications

• 4-8+ years of experience in marketing analytics, performance marketing, or data analysis in financial services or a regulated industry.
• Experience with attribution models, media mix modeling, incrementality testing, or marketing effectiveness measurement.
• Experience working in marketing teams (agency, in-house, or financial services preferred).
• Experience working across multiple datasets and systems.
• High accuracy in reporting, tracking, and analysis.
• Proficiency with analytics and reporting tools (Google Analytics, Power BI, Excel, SQL).
• Ability to synthesize data and communicate insights clearly and effectively.

Responsibilities

• Serve as key internal data marketing partner for ad agency and direct mail vendors.
• Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns).
• Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI.
• Provide recommendations to improve performance, messaging and budget allocation.
• Support campaign testing, including audience targeting, messaging variations, and channel mix.
• Manage audience data, segmentation frameworks, and data flows across systems.

Skills

Marketing analytics

Data storytelling

Cross-functional collaboration

Communication

Attention to detail

Education

Bachelor's degree in Marketing/Analytics

Tools

Google Analytics

Power BI

SQL

Excel

CRM tools

Job description

The highly analytical and collaborative Data Marketer will support performance optimization and integrated marketing insights within our regional bank's marketing team. Reporting to the Marketing & Brand Manager, this role will serve as lead in connecting insights across campaigns, channels, and customer segments to improve marketing effectiveness and drive measurable growth.

Essential Job Responsibilities

Performance Marketing Support & Optimization

• Serve as key internal data marketing partner for ad agency and direct mail vendors.
• Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, and community campaigns)
• Track and optimize key metrics such as cost per account, application conversion rates, CAC, LTV and campaign ROI
• Provide recommendations to the Marketing & Brand Manager on how to improve performance, messaging and budget allocation
• Support campaign testing, including audience targeting, messaging variations, and channel mix
• Manage audience data, segmentation frameworks, and data flows across systems

Integrated Marketing Insights & Synthesis

• Bring together data from multiple marketing programs (digital, branch, CRM, and brand campaigns) into a clear, unified performance view
• Identify trends, patterns, and opportunities across campaigns to inform strategy and planning
• Translate analytics into clear, actionable recommendations for a non-technical marketing audience
• Contribute to building a test-and-learn culture within the marketing team

Customer & Lifecycle Analytics

• Analyze the full customer journey, from awareness and acquisition through onboarding and retention
• Support segmentation efforts to identify high-value customer groups within local and regional markets
• Provide insights to Sales Enablement Manager to improve cross-sell and product adoption (checking, savings, loans, credit products)
• Help optimize marketing efforts to deepen customer relationships and increase lifetime value

Reporting & Dashboarding

• Develop and maintain regular reporting dashboards tracking campaign and channel performance
• Prepare weekly and monthly performance summaries for the Marketing & Brand Manager and leadership
• Ensure consistency in KPI definitions and measurement across campaigns and reporting
• Forecast performance and support planning for campaigns, promotions, and seasonal demand
• Evaluate and recommend enhancements to tools and systems to improve efficiency and scalability

Compliance & Data Integrity

• Ensure data collection and reporting practices align with banking regulations and privacy requirements
• Support proper tracking, tagging, and data accuracy across marketing systems
• Partner with internal teams (compliance, IT, vendors) to maintain responsible marketing data usage

Bona Fide Occupational Qualifications

• 4-8+ years of experience in marketing analytics, performance marketing, or data analysis in the financial industry or highly-regulated industry
• Experience with attribution models, media mix modeling, incrementality testing, or broader marketing effectiveness measurement
• Experience working within marketing teams (agency, in-house, or financial services preferred)
• Experience working across multiple datasets and systems
• High accuracy in reporting, tracking, and analysis
• Proficiency with analytics and reporting tools (e.g., Google Analytics, Power BI, Excel, and SQL)
• Ability to synthesize data and communicate insights clearly and effectively
• Strong organizational and collaboration skills across cross-functional teams
• Experience with attribution models, A/B testing, or campaign experimentation
• Experience in regional banking, credit unions, or financial services
• Familiarity with CRM platforms and marketing automation tools
• Understanding of local market dynamics and community-focused marketing
• May be eligible for Telecommuting

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities

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