Remote Data Marketer — Performance & Analytics Lead

First Commonwealth Bank; Kentucky; On-site; USD 75,000 - 110,000; Full time

Job summary

First Commonwealth Bank seeks a Data Marketer to drive performance marketing analytics and integrated marketing insights across campaigns, channels, and customer segments. This role anchors the regional marketing team and collaborates with the Marketing & Brand Manager to improve effectiveness and growth.

You will connect data across digital, branch, CRM, and brand campaigns, translating analytics into actionable recommendations for non-technical stakeholders and shaping test-and-learn

Qualifications

• 4–8+ years of experience in marketing analytics or data analysis in financial services or regulated industries.
• Experience with attribution models and media mix modeling.
• Experience working in marketing teams (agency, in-house, or financial services preferred).
• Proficiency with analytics & reporting tools (Google Analytics, Power BI, Excel, SQL).
• Ability to synthesize data and communicate insights clearly.

Responsibilities

• Serve as key internal data marketing partner for ad agencies and direct mail vendors.
• Analyze performance across digital and local marketing channels (paid search, social, display, email, partnerships, community campaigns).
• Track and optimize metrics such as CAC, conversion rates, LTV and ROI.
• Provide recommendations to improve performance, messaging and budget allocation.
• Support campaign testing, including audience targeting and channel mix.
• Manage audience data, segmentation frameworks, and data flows.

Skills

Marketing analytics

Attribution modeling

Data analysis

Communication

Cross-functional collaboration

Education

Bachelor's degree or higher in Marketing/Data Analytics

Tools

Google Analytics

Power BI

Excel

SQL

Job description

First Commonwealth Bank seeks a Data Marketer to drive performance marketing analytics and integrated marketing insights across campaigns, channels, and customer segments. This role anchors the regional marketing team and collaborates with the Marketing & Brand Manager to improve effectiveness and growth.

You will connect data across digital, branch, CRM, and brand campaigns, translating analytics into actionable recommendations for non-technical stakeholders and shaping test-and-learn