Insights Lead — AI-Driven Ad Strategy & Narratives

102 Yahoo Inc.

United States

Hybrid

USD 91,000 - 189,000

Full time

14 days+

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Benefits offered by this job

Healthcare

401k plan

Backup childcare

Education stipends

Job summary

Yahoo Inc. is seeking an Insights Lead to drive strategic insights development and compelling commercial storytelling for key client verticals.

You will bridge complex data ecosystems with executive sales execution, leveraging AI tools to accelerate market synthesis and automate research workflows. Ideal candidates bring 8+ years in consumer insights or market research within digital advertising, plus hands-on AI prompting experience to accelerate synthesis and reporting.

Qualifications

Bachelor's degree or equivalent practical experience.
8+ years of experience in consumer insights, media analytics, or market research with strong customer-facing expertise in digital advertising, media publisher, or agency ecosystem.
Hands-on experience using generative AI platforms and prompting to accelerate research synthesis, reporting, or workflow automation.

Responsibilities

Partner with Ad Sales and Go-to-Market Strategy teams to gather insights needs for industries, audiences and media trends.
Apply quantitative and qualitative research methodologies; mine first-party data and leverage syndicated tools for audience sizing and profiling.
Identify AI-Augmented workflows to rapidly analyze and summarize multi-source research, boosting narrative depth.
Collaborate with BI and Data Engineering to define automated reporting pipelines and dashboards.
Translate complex data into executive presentations, collateral, and external case studies.