Strategic Insights Lead, AI-Driven Advertising Narratives

Yahoo Holdings Inc.; Mountain View (CA); Hybrid; USD 91,000 - 189,000; Full time

Benefits offered by this job

Flexible hybrid work options

Healthcare

401k

Backup childcare

Education stipends

Job summary

Yahoo Holdings Inc. is seeking a consultative, strategically minded Insights Lead to steer insights development and commercial storytelling for key client verticals.

You will bridge the gap between complex data ecosystems and executive-level sales execution, applying deep expertise in digital advertising research and AI-enabled workflows. You will partner with Ad Sales and Go-to-Market Strategy to gather insights, use data mining, analytics, and syndicated tools, and translate findings into

Qualifications

• Bachelor's degree or equivalent practical experience.

Responsibilities

• Partner with stakeholders in Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media consumption trends, that inform sales narratives and client pitches.
• Select and apply appropriate data collection methods leveraging a combination of quantitative methodologies: data mining, analytics, and primary or secondary research.
• Formulate and execute quantitative and qualitative research methodologies, identify consumer trends by mining Yahoo first-party data; leverage syndicated intelligence tools for audience sizing and consumer profiling.
• Identify and implement AI-assisted workflows to rapidly analyze, summarize, and cross-reference multi-source industry research, cutting narrative turnaround time while elevating narrative depth.
• Architect and validate repeatable, AI‑augmented analytical templates and self‑serve resources that equip sales teams to answer complex vertical questions independently.
• Collaborate with internal BI and Data Engineering teams to define requirements for automated reporting pipelines, client dashboards, and advanced attribution tools.
• Translate complex data and consumer behavioral shifts into visually compelling executive presentations, collateral, and external‑facing industry case studies.

Skills

SQL

Python

R

Data analysis

AI tools

Looker

Tableau

Power BI

Comscore

MRI-Simmons

GWI

Education

Bachelor's degree

Tools

Comscore

MRI-Simmons

GWI

Looker

Tableau

Power BI

Job description

Yahoo Holdings Inc. is seeking a consultative, strategically minded Insights Lead to steer insights development and commercial storytelling for key client verticals.

You will bridge the gap between complex data ecosystems and executive-level sales execution, applying deep expertise in digital advertising research and AI-enabled workflows. You will partner with Ad Sales and Go-to-Market Strategy to gather insights, use data mining, analytics, and syndicated tools, and translate findings into