AI-Driven Brand Strategy Lead

Yahoo Holdings Inc.; Reston (VA); Hybrid; USD 123,000 - 256,000; Full time

Benefits offered by this job

Flexible hybrid work options

Job summary

Yahoo News Group is seeking a Brand Sales Strategist to define and market strategic advertising solutions across Entertainment, Lifestyle, and News verticals. You will blend storytelling with data, partnering with Ad Product, Sales, Editorial and Data Insights to launch sponsorships and bespoke campaigns.

You will champion AI-augmented workflows to ideate, model insights, and elevate pitch narratives, turning complex platform data into clear commercial value propositions for top-tier partners.

Qualifications

• 5-7 years of brand strategy, ad solutions, or content marketing experience within a major digital media publisher, agency, or technology platform.
• Proven track record of conceptualizing and packaging multi-channel digital ad programs (custom content, video, high-impact display, and sponsorship integrations).
• Hands-on experience working with digital audience analytics platforms (e.g., Comscore) and synthesizing 1st-party audience data into actionable client narratives.
• Proven ability to independently manage complex strategic proposals from brief to pitch delivery, securing internal buy-in and presenting effectively to senior executives.
• Demonstrated experience using modern generative AI tools (e.g., Gemini, ChatGPT, or internal LLMs) to streamline research synthesis, creative ideation, or strategic writing.
• Strong cross-functional leadership skills with a proven history of collaborating successfully with editorial, sales, and product partners.
• A proactive self-starter with high analytical rigour, a collaborative work style, and a strong commitment to the intersection of content, technology, and advertising.

Responsibilities

• Build and implement go-to-market strategies spanning editorial sponsorships, high-impact media solutions, branded content, and emerging formats across multiple channels (written, video, shoppable, and immersive).
• Represent the News Group in responses to RFPs, RFIs, and proactive requests, developing clear, concise, and visually engaging pitch materials that articulate a strong value proposition to clients.
• Serve as the connective tissue across Yahoo's News Group verticals and internal teams (Editorial, Product, and Commerce) to execute integrated programs.
• Collaborate with Editorial teams to develop new, content-led ad solutions that balance creative integrity with business priorities.
• Identify market trends, competitive offerings, and emerging technologies that help Editorial and Product partners understand what resonates in the market.
• Partner closely with Sales to provide exceptional client service from initial pitch through campaign execution, wrap-up, and renewal.
• Combine creative storytelling instincts with analytical rigour to craft narratives that align ideas with KPIs and measurable outcomes.
• Understand the audience and engagement data powering the News Group to make insight-backed recommendations for clients.
• Utilize AI tools to enhance creative output, streamline workflows, and boost overall productivity.

Skills

Brand strategy

Ad solutions

Content marketing

Digital analytics

AI-assisted ideation

Cross-functional leadership

Tools

Comscore

Gemini

ChatGPT

Job description

Yahoo News Group is seeking a Brand Sales Strategist to define and market strategic advertising solutions across Entertainment, Lifestyle, and News verticals. You will blend storytelling with data, partnering with Ad Product, Sales, Editorial and Data Insights to launch sponsorships and bespoke campaigns.

You will champion AI-augmented workflows to ideate, model insights, and elevate pitch narratives, turning complex platform data into clear commercial value propositions for top-tier partners.