Insights Lead: AI-Driven Market Narratives

Yahoo Holdings Inc.

Reston (VA)

Hybrid

USD 91,000 - 189,000

Full time

4 days ago

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Benefits offered by this job

Healthcare

401k

Education stipends

Backup childcare

Job summary

Yahoo Holdings Inc. seeks an Insights Lead to steer insights development and commercial storytelling for key client verticals.

You will bridge complex data ecosystems with executive sales execution, leveraging digital advertising research and AI tools to accelerate market synthesis. An ideal candidate brings 8+ years of consumer insights or market research, strong analytics, and experience guiding enterprise sales or brand marketing strategies while accelerating narrative turnaround with

Qualifications

8+ years in consumer insights, media analytics, or market research with customer-facing experience.
Hands-on with generative AI platforms and prompting to accelerate research synthesis.
Strong proficiency with digital advertising measurement frameworks and syndicated tools such as Comscore, MRI-Simmons, or GWI.
Experience guiding sales teams with data-driven storytelling.

Responsibilities

Partner with Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media trends informing sales narratives.
Apply quantitative and qualitative research methods; use data mining, analytics, and primary/secondary research.
Mine first-party data; leverage syndicated tools for audience sizing and profiling.
Identify and implement AI-assisted workflows to rapidly analyze and summarize multi-source research.
Architect AI-augmented templates and self-serve resources for sales teams.
Collaborate with BI and Data Engineering to define automated reporting pipelines and dashboards.
Translate complex data into executive presentations and external industry case studies.