Insights Lead - AI-Driven Market Narratives for Ad Sales

Yahoo Holdings Inc.; Richardson (TX); Hybrid; USD 91,000 - 189,000; Full time

Benefits offered by this job

Healthcare

401(k)

Backup childcare

Education stipends

Job summary

Yahoo Holdings Inc. is seeking an Insights Lead to steer insights development and commercial storytelling for key client verticals.

You will bridge the gap between complex data ecosystems and executive-level sales execution, using digital advertising research and AI-enhanced workflows. The role requires strong analytics, client-facing consultancy, and experience with AI tools to accelerate synthesis and automate repetitive research tasks, while delivering compelling market narratives and

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years of experience in consumer insights, media analytics, or market research with strong customer-facing, consultative expertise within the digital advertising, media publisher, or agency ecosystem.
• Demonstrated track record leading consultative research initiatives that directly support enterprise sales, client growth, or brand marketing strategies.
• Hands-on experience using generative AI platforms and structured prompting to accelerate qualitative and quantitative research synthesis, report summarization, or workflow automation.

Responsibilities

• Partner with stakeholders in Ad Sales and Go-to-Market Strategy teams to gather insights needs about industries, audiences and media consumption trends, that inform sales narratives and client pitches.
• Select and apply appropriate data collection methods leveraging a combination of quantitative methodologies: data mining, analytics, and primary or secondary research.
• Formulate and execute quantitative and qualitative research methodologies, identify consumer trends by mining Yahoo first-party data; leverage syndicated intelligence tools (Comscore, MRI-Simmons, GWI) for audience sizing and consumer profiling.
• Identify and implement AI-assisted workflows (utilizing LLMs such as Claude and NotebookLM) to rapidly analyze, summarize, and cross-reference multi-source industry research, cutting narrative turnaround time while elevating narrative depth.
• Architect and validate repeatable, AI‑augmented analytical templates and self‑serve resources that equip sales teams to answer complex vertical questions independently.
• Collaborate with internal Business Intelligence and Data Engineering teams to define requirements for automated reporting pipelines, client dashboards, and advanced attribution tools.
• Translate complex data and consumer behavioral shifts into visually compelling executive presentations, collateral, and external‑facing industry case studies.

Skills

Data analysis

Generative AI

Consultative selling

Stakeholder collaboration

Education

Bachelor's degree

Tools

SQL

Looker

Tableau

Power BI

Comscore

MRI-Simmons

GWI

Python

R

Job description

Yahoo Holdings Inc. is seeking an Insights Lead to steer insights development and commercial storytelling for key client verticals.

You will bridge the gap between complex data ecosystems and executive-level sales execution, using digital advertising research and AI-enhanced workflows. The role requires strong analytics, client-facing consultancy, and experience with AI tools to accelerate synthesis and automate repetitive research tasks, while delivering compelling market narratives and