Senior Insights Lead – AI-Driven Ad Strategy

Yahoo Holdings Inc.; Champaign (IL); Hybrid; USD 91,000 - 189,000; Full time

Benefits offered by this job

Flexible hybrid work

Job summary

Yahoo Holdings Inc. seeks an Insights Lead to steer insights development and commercial storytelling for key client verticals, bridging complex data ecosystems and executive sales execution.

You will apply digital advertising research expertise, leverage AI tools to accelerate synthesis, and create repeatable analytics templates for sales teams.

The role requires 8+ years in consumer insights and hands-on experience with AI platforms, data visualization tools, and syndicated research.

Qualifications

• Bachelor's degree or equivalent practical experience.
• 8+ years in consumer insights, media analytics, or market research with consultative expertise in digital advertising.
• Proven track record leading research initiatives supporting enterprise sales or brand marketing.
• Hands-on experience with generative AI platforms and structured prompting for research synthesis and automation.
• Strong proficiency with digital advertising measurement frameworks and syndicated market research tools (e.g., Comscore, MRI-Simmons, GWI).

Responsibilities

• Partner with Ad Sales and Go-to-Market Strategy teams to gather insights needs for industries, audiences and media trends.
• Apply data collection methods: data mining, analytics, and primary/secondary research.
• Conduct quantitative and qualitative research using Yahoo first-party data and syndicated tools.
• Identify and implement AI-assisted workflows to accelerate analysis and narrative turnaround.
• Architect AI-augmented templates and self-serve resources for sales teams.
• Collaborate with BI and Data Engineering to define automated reporting pipelines and dashboards.
• Translate complex data into executive presentations, collateral, and industry case studies.

Skills

SQL

Python

R

Looker

Tableau

Power BI

Generative AI

AI tools

Education

Bachelor's degree or equivalent practical experience

Tools

Comscore

MRI-Simmons

GWI

Qualtrics

Looker

Tableau

Power BI

Job description

Yahoo Holdings Inc. seeks an Insights Lead to steer insights development and commercial storytelling for key client verticals, bridging complex data ecosystems and executive sales execution.

You will apply digital advertising research expertise, leverage AI tools to accelerate synthesis, and create repeatable analytics templates for sales teams.

The role requires 8+ years in consumer insights and hands-on experience with AI platforms, data visualization tools, and syndicated research.