Inside Sales Representative

Aston Carter; United States; On-site; USD 54,000 - 66,000; Full time

Benefits offered by this job

401k with partial match

Health and Dental coverage

18 days PTO plus holidays

Job summary

Aston Carter is seeking an Inside Sales Representative to join their team in Cranbury, NJ. This role supports a growing sales team by managing inbound leads and strengthening relationships with customers, playing a key part in driving revenue across industrial accounts.

The ideal candidate will have 3-5 years of B2B industrial sales experience and strong organizational skills, with a focus on customer satisfaction and account growth. The position is fully onsite and provides a clear path for advancement into hybrid or outside sales roles.

Qualifications

• 3-5 years of relevant experience in B2B industrial sales or sales support.
• Experience with industrial customers or related products.
• Ability to manage multiple leads and follow-up activities.

Responsibilities

• Manage inbound and warm leads to convert opportunities.
• Assist the outside sales team with customer outreach.
• Track activities and maintain organized records in Excel.

Skills

B2B industrial sales experience

Organizational skills

Proficiency in Excel

Sales support

Tools

CRM systems

ERP systems

Job description

Job Title

Inside Sales Representative (Industrial Products)

Job Description

This Inside Sales Representative role focuses on supporting a growing sales team by managing inbound and warm leads, strengthening relationships with an established customer base, and helping drive additional revenue across industrial accounts. You will work closely with the outside sales team, contribute to account planning and growth, and play a key role in ensuring consistent follow‑up and customer satisfaction. This position is fully onsite and offers a clear path to advance into a hybrid or outside sales role with stable earnings and a supportive team environment.

Responsibilities

• Follow up promptly and consistently on inbound and warm leads to convert opportunities and maintain strong customer relationships.
• Support the outside sales team by assisting with account planning, customer outreach, and preparation for customer meetings and visits.
• Identify opportunities to increase sales within existing accounts through upselling, cross‑selling, and account growth initiatives.
• Track sales activities, leads, follow‑ups, and account information using Excel and other internal tools.
• Build and maintain lists of target accounts to support outside sales visits and strategic outreach campaigns.
• Assist with trade show preparation, including organizing materials, coordinating logistics, and following up with leads after events (approximately 3–4 times per year).
• Collaborate with the broader sales team to share insights on customer needs, market trends, and account growth opportunities.
• Maintain organized records of customer interactions and ensure accurate data entry in Excel and relevant ERP/CRM systems.
• Take ownership of daily tasks and sales support activities with minimal hand‑holding, demonstrating a proactive and self‑starting approach.
• Contribute to a team‑oriented sales environment by supporting colleagues, sharing best practices, and aligning with team goals tied to bonus structures.

Essential Skills

• Approximately 3–5+ years of relevant experience in B2B industrial sales, inside sales, account management, or sales support.
• Proven experience working with industrial customers or related products, such as hoses, motors, equipment, or similar industrial solutions.
• Experience in inside sales or account management, with a focus on managing existing accounts and supporting sales teams.
• Strong organizational skills with the ability to manage multiple leads, accounts, and follow‑up activities simultaneously.
• Proficiency with Excel for tracking sales activity, managing data, and maintaining organized records.
• Comfort working fully onsite, 5 days per week, in a structured office environment.
• Demonstrated ability to follow up consistently and maintain an account growth mindset, focusing on warm leads rather than heavy cold calling.
• Comfort working in an inside sales or sales support capacity, collaborating closely with an existing sales team.
• Familiarity with ERP or CRM systems, with the ability to learn and use platforms such as Sage.
• Proactive, self‑starting attitude with the ability to take ownership of tasks and operate with limited supervision.

Additional Skills & Qualifications

• Interest in growing into a hybrid or outside sales role with increased field responsibilities and higher commission potential.
• Experience with account growth, upselling, and expanding revenue within an established customer base.
• Exposure to industrial products or industrial customers, even indirectly, such as through prior roles in related industries.
• Comfort with light travel for trade shows and client exposure, approximately 3–4 times per year.
• Strong follow‑up habits and a customer‑focused mindset, emphasizing relationship building over heavy cold calling.
• Ability to thrive in a team‑oriented sales environment, contributing to shared goals and bonus structures tied to team performance.
• Comfort working with basic data and reporting in Excel, including tracking activity and organizing customer information.

Work Environment

This role is fully onsite, Monday through Friday, with standard hours of 9:00 a.m. to 5:00 p.m. You will work in an office‑based environment alongside an established sales team, collaborating closely on account management and sales support activities. The position centers on inside sales, with a primary focus on warm leads and existing accounts rather than heavy cold calling. You will use tools such as Excel and ERP/CRM systems (including Sage) to track activity and manage customer information. The work environment offers a stable earnings structure with a base salary and consistent bonus tied to team performance, a clear path to grow into outside or hybrid sales, and exposure to a wide range of industrial products and clients. Light travel may be required for trade shows and client events a few times per year, providing additional hands‑on exposure to customers and products.

Job Type & Location

Permanent position based out of Cranbury, NJ.

Pay and Benefits

The pay range for this position is $60000.00 - $60000.00/yr.

Benefits: PTO: 18 days/yr to start; 7 holidays; 401k: Available to contribute; company will provide a partial match when business conditions permit; Health: Coverage available through United Healthcare; Dental: Coverage available through United Healthcare; We offer the ability to enroll in a variety of voluntary benefits, like supplemental insurance or disability coverage; We provide annual increases based on individual performance; Whole family‑owned business (no private equity!) that’s been thriving for more than 70 years. Because of this, we’re able to take a longer strategic view, instead of chasing quarterly targets. This creates more of a family‑oriented culture which is very different from other firms beholden to outside investors that may not have the best interests of the employees in mind. Our current CEO is the 3rd generation of the founding family and employee satisfaction is very important to him.

Equal Opportunity Employer

The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.

Legal Statements

San Francisco Fair Chance Ordinance: Pursuant to the San Francisco Fair Chance Ordinance, for all positions located in the city and county of San Francisco, we will consider for employment qualified applicants with arrest and conviction records.

Massachusetts Lie Detector: It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.