Inside Sales Representative

ASCO Equipment; Euless (TX); On-site; USD 42,000 - 64,000; Full time

Benefits offered by this job

Health insurance

401(k) + profit sharing

Paid holidays

ACE Program: Education Assistance for

Education Assistance for employees'"}]

Opportunities for career growth and

Job summary

ASCO Equipment seeks a proactive Inside Sales Representative to join our team. You will build and nurture customer relationships, drive outbound sales, and turn inquiries into action, selling forklifts, tractors, and heavy equipment.

You will guide customers through demos, solve challenges, and represent a growing family-owned company with 65+ years of success. We value service, integrity, and growth opportunities for our team.

Qualifications

• Proven sales skills with a customer-first approach.
• Strong communication from one-on-one to group settings.
• Solid negotiation and problem-solving abilities.
• Tech-savvy with standard business software and G-Suite.

Responsibilities

• Proactively build new business through outbound sales calls within your territory.
• Cultivate strong relationships with both new and existing customers.
• Follow up on inbound leads from calls, walk-ins, and inquiries—turning interest into action.
• Sell equipment including forklifts, tractors, and construction gear.
• Guide customers through product demos and presentations.
• Address customer challenges with thoughtful, timely solutions.

Skills

Sales skills

Customer-first mindset

Communication

Negotiation

Organizational skills

Tech-savvy

G-Suite

Job description

Are you a people person with a passion for sales and a drive to grow? ASCO Equipment is looking for a proactive Inside Sales Representative to join our team! If you're motivated by building relationships, delivering exceptional service, and contributing to a growing, family-owned company with over 65 years of success—this might be the perfect role for you.

Be Part of Something Bigger At ASCO, we're not just selling equipment - we're building relationships that empower our customers to succeed. If you're a results-driven professional with a passion for solving challenges, we want you on our team.

ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.

Why Join Team ASCO?

• Compensation & Benefits:
• Guaranteed base salary + uncapped commissions
• 100% paid health insurance, 401(k) + profit sharing, and paid holidays
• Unique Perks:
• ACE Program: Education Assistance for employees' children pursuing higher education
• Opportunities for career growth and professional development
• Core Values:
• Honor God, Develop People, Pursue Excellence, and Grow Profitably

What You'll Do:

• Proactively build new business through outbound sales calls within your territory
• Cultivate strong relationships with both new and existing customers
• Follow up on inbound leads from calls, walk-ins, and web inquiries—turning interest into action
• Sell everything from attachments to new and used forklifts, tractors and construction equipment
• Guide customers through product demos and presentations
• Tackle customer challenges with thoughtful solutions and top-notch service
• Adhere to all safety regulations and complete all required training
• Represent ASCO with professionalism and pride in everything you do

What We Are Looking For:

• Proven sales skills and a customer-first mindset
• Confident communicator, whether one-on-one or in front of a group
• Strong organizational, problem-solving, and negotiation skills
• Experience or knowledge of forklifts, construction, agricultural or heavy equipment? That's a big plus!
• Tech-savvy with general business software and G-Suite know-how