Inside Sales Representative

ASCO Equipment; Tulsa (OK); On-site; USD 40,000 - 66,000; Full time

Benefits offered by this job

100% health insurance

401(k) + profit sharing

Paid holidays

ACE Program: Education Assistance

Career growth & professional dev.

Job summary

ASCO Equipment is seeking an Inside Sales Representative to build relationships and drive growth in Tulsa, OK. The role focuses on outbound sales, customer retention, and presenting solutions for forklift and construction equipment.

You will demo products, respond to inquiries, and close deals while contributing to a growing, family-owned company with over 65 years of success.

Qualifications

• Proven sales skills with a customer-first mindset.
• Confident communicator in one-on-one and group settings.
• Experience with forklifts, construction, or heavy equipment is a plus.

Responsibilities

• Proactively build new business through outbound sales calls within your territory.
• Cultivate strong relationships with new and existing customers.
• Follow up on inbound leads from calls, walk-ins, and web inquiries.
• Sell attachments and new/used forklifts, tractors and construction equipment.
• Guide customers through product demos and presentations.
• Tackle customer challenges with thoughtful solutions and top-notch service.
• Adhere to safety regulations and complete all required training.
• Represent ASCO with professionalism and pride in everything you do.

Skills

Proven sales skills

Customer-first mindset

Confident communicator

Strong organizational skills

Negotiation skills

Tech-savvy

Tools

G-Suite know-how

General business software

Job description

Are you a people person with a passion for sales and a drive to grow? ASCO Equipment is looking for a proactive Inside Sales Representative to join our team! If you’re motivated by building relationships, delivering exceptional service, and contributing to a growing, family-owned company with over 65 years of success - this might be the perfect role for you.

Be Part of Something Bigger At ASCO, we’re not just selling equipment - we’re building relationships that empower our customers to succeed. If you’re a results-driven professional with a passion for solving challenges, we want you on our team.ASCO Equipment, Inc. is an Equal Opportunity Employer of women, minorities, protected veterans, and individuals with disabilities.

Why Join Team ASCO?

• Compensation & Benefits:
• Guaranteed base salary + uncapped commissions
• 100% paid health insurance, 401(k) + profit sharing, and paid holidays
• Unique Perks:
• ACE Program: Education Assistance for employees' children pursuing higher education
• Opportunities for career growth and professional development
• Core Values:
• Honor God, Develop People, Pursue Excellence, and Grow Profitably

What You'll Do:

• Proactively build new business through outbound sales calls within your territory
• Cultivate strong relationships with both new and existing customers
• Follow up on inbound leads from calls, walk-ins, and web inquiries - turning interest into action
• Sell everything from attachments to new and used forklifts, tractors and construction equipment
• Guide customers through product demos and presentations
• Tackle customer challenges with thoughtful solutions and top-notch service
• Adhere to all safety regulations and complete all required training
• Represent ASCO with professionalism and pride in everything you do

What We Are Looking For:

• Proven sales skills and a customer-first mindset
• Confident communicator, whether one-on-one or in front of a group
• Strong organizational, problem-solving, and negotiation skills
• Experience or knowledge of forklifts, construction, agricultural or heavy equipment? That’s a big plus!
• Tech-savvy with general business software and G-Suite know-how