Influencer Strategy Manager — Luxury Brand Campaigns

Weber Shandwick; New York (NY); Presencial; USD 74.000 - 85.000; Jornada completa

Descripción de la vacante

Weber Shandwick in New York seeks a Manager, Influencer Strategy to lead influencer-led campaigns and integrated programs for luxury lifestyle, design, and food sectors. You will own strategy development, influencer vetting, and briefing materials, coordinating with strategy, creative, and media teams to maximize impact.

You will manage client relationships, present results, monitor KPIs, and mentor junior staff, all while ensuring timely delivery and clear communication in a fast-paced

Formación

• 5-7 years in consumer marketing or related field.
• Deep understanding of influencer landscape and campaigns.
• Ability to translate strategy into tactical plans.
• Strong communication, editing, and storytelling skills.
• Ability to lead cross-functional teams and manage client expectations.
• Detail-oriented with clear, precise delivery.

Responsabilidades

• Lead executional leadership of multiple client programs and budgets.
• Maintain daily client contact and act as trusted advisor.
• Facilitate cross-functional team integration (strategy, creative, media, influencer).
• Translate strategies into tactical plans and ensure deliverables align with strategy.
• Develop messaging for clients and integrated media strategies to drive awareness.
• Support improvements and new ideas to exceed client expectations.
• Demonstrate budgeting, billing, and staffing financial acumen.
• Craft influencer strategies for yearlong plans and launches.
• Research, vet, and manage influencer relationships; develop briefing materials.
• Oversee influencer briefings, content creation, and KPI tracking.

Conocimientos

Influencer strategy

Client management

Team leadership

Storytelling

Written communication

Budgeting

Cross-functional collaboration

Time management

Industry knowledge

Attention to detail

Herramientas

Word

PowerPoint

Excel

Outlook

Media databases

Social tracking tools

Influencer management systems

Descripción del empleo

Weber Shandwick in New York seeks a Manager, Influencer Strategy to lead influencer-led campaigns and integrated programs for luxury lifestyle, design, and food sectors. You will own strategy development, influencer vetting, and briefing materials, coordinating with strategy, creative, and media teams to maximize impact.

You will manage client relationships, present results, monitor KPIs, and mentor junior staff, all while ensuring timely delivery and clear communication in a fast-paced