Senior Manager, Social & Influencer Strategy

Interpublic; Washington (District of Columbia); Hybrid; USD 81,000 - 98,000; Full time

Job summary

Weber Shandwick in Washington, DC, seeks a Senior Manager, Social & Influencer to lead social campaigns for major clients, blending earned, paid and owned programs. You’ll mentor teams, manage client relationships and translate insights into creative, effective recommendations that move business.

Stay ahead of platform changes, own measurement and reporting, and collaborate across disciplines to deliver impact.

Qualifications

• 5–7 years of experience in digital communications and marketing, focusing on social media.
• Experience supporting large clients with social media programs.
• Deep expertise in social media formats, ad-targeting options and analytics.
• Experience collaborating with cross-functional teams (creative, strategy, media, PR).
• Ability to manage multiple projects in a fast-paced environment.
• Strong writing and client-facing communication skills.
• Knowledge of social listening and turning insights into client recommendations.

Responsibilities

• Lead development and implementation of social campaigns integrated with paid, owned and earned programs.
• Educate clients and colleagues on emerging trends, platforms and best practices.
• Implement digital engagement campaigns for government and corporate clients.
• Serve as the lead platform strategist for multiple clients and internal functions.
• Oversee clients’ social channels, including editorial planning, content development, paid media, listening and analytics.
• Inform the development of social creative and editorial assets that resonate with priority audiences.
• Act as a key client contact for digital campaigns, providing reliable project management and strategic counsel.
• Collaborate with senior colleagues to develop strategy and ensure client deliverables are met.
• Support new business development through pitch development and presentations.

Skills

Digital communications

Social media strategy

Client management

Project management

Analytics

Excellent writing

Tools

Hootsuite

Sprout Social

Talkwalker

Brandwatch

Job description

Weber Shandwick in Washington, DC, seeks a Senior Manager, Social & Influencer to lead social campaigns for major clients, blending earned, paid and owned programs. You’ll mentor teams, manage client relationships and translate insights into creative, effective recommendations that move business.

Stay ahead of platform changes, own measurement and reporting, and collaborate across disciplines to deliver impact.