Senior Manager, Social & Influencer Strategy

Adelphi Group; Washington (District of Columbia); On-site; USD 81,000 - 98,000; Full time

Job summary

Weber Shandwick in Washington, DC seeks a Senior Manager, Social and Influencer to join a dynamic team. The role demands strong social and influencer expertise, client-facing responsibilities, and the ability to mentor colleagues while coordinating across disciplines to deliver thoughtful counsel and day-to-day work.

You will develop social content strategies, advise on paid social campaigns, support influencer programs, and stay ahead of platform trends to translate insights into actionable

Qualifications

• 5–7 years of experience in digital communications and marketing, with a focus on social media.
• Experience supporting large clients or organizations as they develop innovative social media programs.
• Deep expertise in social media, including content formats, ad-targeting options and analytics capabilities.
• Experience working closely with cross-functional teams, such as creative, strategy, media planning and PR.
• Comfort working with senior-level stakeholders and clients.
• Knowledge of social listening programs and turning findings into actionable client insights.
• Ability to manage multiple projects at different stages simultaneously.
• Ability to work in a fast-paced, highly collaborative, multidisciplinary team.
• A resilient mindset, deep curiosity and a healthy sense of humor.

Responsibilities

• Lead the development and implementation of social media campaigns that integrate with broader paid, owned and earned programs.
• Educate clients and colleagues on emerging trends, platforms and best practices.
• Implement digital engagement campaigns for top-tier government and corporate clients.
• Serve as the lead platform strategist for multiple clients and internal functions.
• Oversee clients’ social media channels, including editorial planning, content development, paid media, social listening, monitoring, performance analytics and ongoing strategy.
• Inform the development of effective digital and social creative and editorial assets that resonate with priority audiences, and help ensure social channels are used in high-value ways.
• Serve as a key client contact for digital campaigns, providing reliable project management and strategic counsel. Communicate confidently and appropriately with clients in writing, on Microsoft Teams and in person.
• Collaborate with senior agency colleagues to develop strategy and ensure client deliverables are met.
• Support new business development through pitch development and presentations.

Skills

Social media expertise

Client management

Cross-functional collaboration

Project management

Written communication

Strategic thinking

Research skills

Time management

Tools

Google Analytics

Talkwalker

Brandwatch

Sprout Social

Hootsuite

Khoros

Job description

Weber Shandwick in Washington, DC seeks a Senior Manager, Social and Influencer to join a dynamic team. The role demands strong social and influencer expertise, client-facing responsibilities, and the ability to mentor colleagues while coordinating across disciplines to deliver thoughtful counsel and day-to-day work.

You will develop social content strategies, advise on paid social campaigns, support influencer programs, and stay ahead of platform trends to translate insights into actionable