Senior Influencer Marketing Strategist

WSA IPG DXTRA, Inc.; United States; On-site; USD 59,000 - 65,000; Full time

Benefits offered by this job

In-office work policy

Job summary

Weber Shandwick in the United States seeks a Senior Associate, Influencer to drive influencer strategy across tiers, identify and vet talent, and manage outreach, negotiations, and onboarding for client campaigns.

You will collaborate with paid social, social, creative, PR, and legal teams to optimize content and ensure an integrated approach, while staying culturally aware and proactive in opportunity finding.

Qualifications

• 2 years experience in influencer marketing, agency or brand.
• Fluent in social platforms (Instagram, TikTok, YouTube) and adept at identifying talent trends.
• Understanding of the relationship between influencer content and paid media; experience coordinating with paid teams.
• Comfortable supporting influencer contracting and negotiations.
• Sharp project management: organized, detail-oriented, deadline-driven.
• Culturally curious — aware of DEI considerations and cultural trends.
• Self-starter who takes initiative and brings fresh ideas.
• Ability to thrive in a fast-paced, multi-stakeholder environment.
• Team player in a collaborative, integrated setting.

Responsibilities

• Support development of influencer strategy across multiple tiers (celebrity, mid-tier, micro).
• Discover, vet, and recommend influencer talent aligned to client goals and campaign objectives.
• Manage influencer outreach, negotiations, contracting, and onboarding processes.
• Support content production, asset management, and timeline tracking across influencer programs.
• Coordinate approvals across client, legal, and integrated agency teams.
• Collaborate with paid social team to optimize influencer content for amplification.
• Monitor cultural trends, social media behaviors, and emerging creators to stay ahead.
• Proactively identify process improvements and new opportunities for the influencer team.
• Help manage reporting, performance tracking, and learnings for ongoing optimization.
• Ensure seamless collaboration with social, creative, PR, and paid teams.

Skills

Influencer marketing

Social media

Negotiation

Project management

Culture awareness

Team collaboration

Communication

Creativity

Strategic thinking

Job description

Weber Shandwick in the United States seeks a Senior Associate, Influencer to drive influencer strategy across tiers, identify and vet talent, and manage outreach, negotiations, and onboarding for client campaigns.

You will collaborate with paid social, social, creative, PR, and legal teams to optimize content and ensure an integrated approach, while staying culturally aware and proactive in opportunity finding.