Strategic Influencer Manager – Hybrid NYC

Interpublic; New York (NY); Hybrid; USD 74,000 - 85,000; Full time

Benefits offered by this job

Hybrid work arrangement

Office in New York

Job summary

Weber Shandwick in New York, NY is seeking a Manager, Influencer Strategy to lead influencer-led campaigns and integrate them with broader brand strategies. You will manage multiple client programs, budgets, and cross-functional teams while maintaining close client contact and delivering compelling storytelling across social platforms.

Candidates should bring 5–7 years of consumer marketing experience with a strong influencer focus, plus proficiency in Word, PowerPoint, Excel, and Outlook.

Qualifications

• 5-7 years of experience in consumer marketing with influencer focus.
• Experience leading integrated and influencer-led campaigns.
• Proficiency in Word, PowerPoint, Excel and Outlook; familiarity with influencer tools.

Responsibilities

• Own executional leadership of multiple client programs and budgets.
• Maintain daily client contact and act as trusted advisor.
• Coordinate cross-functional teams to deliver integrated campaigns.
• Develop messaging and media strategies for awareness across target audiences.
• Monitor influencer content performance and prepare detailed recaps.

Skills

Influencer marketing

Strategic planning

Storytelling

Communication

Project management

Team leadership

Technical: MS Office

Tools

Media databases

Social tracking tools

Influencer management systems

Job description

Weber Shandwick in New York, NY is seeking a Manager, Influencer Strategy to lead influencer-led campaigns and integrate them with broader brand strategies. You will manage multiple client programs, budgets, and cross-functional teams while maintaining close client contact and delivering compelling storytelling across social platforms.

Candidates should bring 5–7 years of consumer marketing experience with a strong influencer focus, plus proficiency in Word, PowerPoint, Excel, and Outlook.