Senior Manager, Social & Influencer Strategy

Weber Shandwick; Washington (District of Columbia); On-site; USD 81,000 - 98,000; Full time

Job summary

Weber Shandwick in Washington, DC is seeking a Senior Manager, Social and Influencer to lead and advise on social and influencer programs. You will manage day-to-day work, mentor colleagues, and partner across teams to deliver integrated, earned-first campaigns for top clients.

You’ll guide social strategy, advise on paid campaigns, and help bring initiatives to life while staying current on platform shifts and cultural trends.

Qualifications

• 5–7 years of experience in digital communications and marketing, with a focus on social media.
• Experience supporting large clients or organizations as they develop innovative social media programs.
• Deep expertise in social media, including content formats, ad‑targeting options and analytics capabilities.
• Experience working closely with cross‑functional teams, such as creative, strategy, media planning and PR.
• Comfort working with senior-level stakeholders and clients.
• A strong interest in social media and influencer trends, and the ability to apply them to client challenges across a range of industries.

Responsibilities

• Lead the development and implementation of social media campaigns that integrate with broader paid, owned and earned programs.
• Educate clients and colleagues on emerging trends, platforms and best practices.
• Implement digital engagement campaigns for top‑tier government and corporate clients.
• Serve as the lead platform strategist for multiple clients and internal functions.
• Oversee clients’ social media channels, including editorial planning, content development, paid media, social listening, monitoring, performance analytics and ongoing strategy.
• Inform the development of effective digital and social creative and editorial assets that resonate with priority audiences, and help ensure social channels are used in high‑value ways.
• Serve as a key client contact for digital campaigns, providing reliable project management and strategic counsel. Communicate confidently and appropriately with clients in writing, on Microsoft Teams and in person.
• Collaborate with senior agency colleagues to develop strategy and ensure client deliverables are met.
• Support new business development through pitch development and presentations.

Skills

Social media

Influencer programs

Project management

Cross-functional teamwork

Analytics

Written communication

Tools

Google Analytics

Talkwalker

Brandwatch

Sprout Social

Sprinklr

Khoros

Hootsuite

Job description

Weber Shandwick in Washington, DC is seeking a Senior Manager, Social and Influencer to lead and advise on social and influencer programs. You will manage day-to-day work, mentor colleagues, and partner across teams to deliver integrated, earned-first campaigns for top clients.

You’ll guide social strategy, advise on paid campaigns, and help bring initiatives to life while staying current on platform shifts and cultural trends.