Influencer Marketing Lead — Creator Partnerships & Growth

Trade Coffee; New York (NY); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Competitive salary

Unlimited vacation

$500 coffee allowance/year

Best-in-class health benefits

401(k)

Twice-monthly catered lunches

Pet-friendly office

Trade-sponsored community service days

Job summary

Trade Coffee is seeking a performance-minded Influencer Marketing Manager to own and scale the creator program across YouTube, Instagram, and TikTok. You’ll drive new-subscriber growth, manage CAC payback, and partner with the brand team to ensure Trade’s voice remains consistent.

You’ll build the operating system for creator partnerships, manage end-to-end relationships, and collaborate with cross-functional teams to create compelling creator briefs and long-term growth strategies on a small,

Qualifications

• 4+ years in influencer/creator partnerships for DTC/ marketplace or F&B brands.
• Experience managing paid creator budgets and deal structures.
• Experience with creator marketing platforms such as Impact, Aspire, and ShopMy is a plus.
• Strong CAC, payback, conversion, cohort quality, and attribution knowledge.
• Briefing creators clearly and evaluating content before it goes live.
• Practical experimentation with AI tools to speed up sourcing, research, outreach, QA, or reporting.
• Strong project management and ability to juggle multiple partners and timelines.
• Experience in startup or high-growth environments.

Responsibilities

• Own and scale Trade's influencer program across YouTube, Instagram, and TikTok with a focus on new-subscriber growth and CAC metrics.
• Build the creator operating system: tiers, workflows, tools, scoring, templates, deals, rights, tracking, and readouts.
• Manage creator relationships from first contact to briefs, contracts, content review, payments, and reactivation.
• Turn roasters, coffees, personalization, and customer data into creator briefs and specific talking points.
• Grow brand ambassador programs and creator community with strategic programming.
• Manage budgets and pacing; shift spend toward top performers as needed.
• Use AI to speed up discovery, scoring, outreach, briefing, trend mining, and reporting.
• Collaborate with paid social, design, lifecycle, and partnerships to turn content into growth engines.
• Stay current on creator marketing trends, platform shifts, and measurement.

Skills

Influencer marketing

Project management

Data-driven

Negotiation

Tools

Impact

Aspire

ShopMy

Job description

Trade Coffee is seeking a performance-minded Influencer Marketing Manager to own and scale the creator program across YouTube, Instagram, and TikTok. You’ll drive new-subscriber growth, manage CAC payback, and partner with the brand team to ensure Trade’s voice remains consistent.

You’ll build the operating system for creator partnerships, manage end-to-end relationships, and collaborate with cross-functional teams to create compelling creator briefs and long-term growth strategies on a small,