Influencer Programs Lead for Creator Growth

Bloom Nutrition; Austin (TX); On-site; USD 70,000 - 95,000; Full time

Job summary

Bloom Nutrition is seeking an Influencer Marketing Manager (Creator Programs) to scale our creator ecosystem from Austin, TX. You will own strategy, process, and automation across TikTok, TikTok Shop, Instagram, Facebook, and YouTube, driving brand awareness and product trials.

You’ll cultivate a community of micro- and macro-influencers, manage gifting and outreach workflows, and collaborate with Marketing teams to ensure campaigns deliver measurable impact and growth.

Qualifications

• 3–5 years of influencer/affiliate marketing at a consumer-focused company.
• Strong project management and cross-functional leadership experience.
• Familiarity with TikTok Shop and creator conversion funnel.

Responsibilities

• Lead Bloom’s influencer programs across TikTok, Instagram, TikTok Shop, Facebook and YouTube.
• Develop scalable systems for outreach, gifting logistics, and impact measurement.
• Spearhead tooling, automation, and process design for large-scale outreach and reporting.
• Create scalable workflows for identifying and tracking creators and measuring results.
• Collaborate with Influencer Marketing, Organic Social, and Digital Marketing teams to align gifting with campaigns.
• Grow and manage a vibrant creator community and nurture relationships.
• Lead regular reporting and performance reviews for content, engagement, and TikTok Shop revenue.
• Test and iterate tactics, from packaging to incentives.
• Share insights to refine gifting strategy and program growth.
• Help define team roles, tech stack, and SOPs as the program scales.

Skills

Influencer marketing

Project management

TikTok Shop

Content strategy

Tools

CRM systems

Job description

Bloom Nutrition is seeking an Influencer Marketing Manager (Creator Programs) to scale our creator ecosystem from Austin, TX. You will own strategy, process, and automation across TikTok, TikTok Shop, Instagram, Facebook, and YouTube, driving brand awareness and product trials.

You’ll cultivate a community of micro- and macro-influencers, manage gifting and outreach workflows, and collaborate with Marketing teams to ensure campaigns deliver measurable impact and growth.