Influencer Growth Director

Toast Media Group; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Toast Media Group, a Brooklyn-based creator marketing agency, seeks a Creator Marketing Director to lead high-growth influencer programs with tangible business impact. The role blends creative strategy with advanced reporting, AI-enhanced workflows, and client-facing leadership across multiple brands.

You will drive sourcing, performance analysis, and optimization for TikTok, Instagram, YouTube campaigns, while advising on licensing and paid amplification opportunities.

Qualifications

• 6–8 years of influencer marketing or creator partnerships experience, preferably at an agency.
• Experience leading multiple client accounts and presenting to senior stakeholders.
• Advanced Excel and Google Sheets skills with scalable reporting systems.
• Deep understanding of TikTok, Instagram, YouTube, and creator content across organic and paid media.
• Experience managing UGC programs for paid social campaigns.
• Strong analytical mindset converting data into strategic recommendations.
• Demonstrated use of AI to improve workflows, reporting, or operations.

Responsibilities

• Lead influencer and creator marketing programs from strategy through execution across client accounts.
• Serve as the primary client contact for creator marketing initiatives and performance reviews.
• Oversee campaigns executed by junior team members with a focus on quality and client service.
• Build and manage creator sourcing strategies using premier platforms and tools.
• Own campaign reporting with sophisticated spreadsheets and dashboards.
• Analyze creator performance to uncover insights and drive month-over-month improvements.
• Develop recommendations aligning creator programs with business objectives.
• Collaborate with paid media teams to oversee UGC production for ads on TikTok, Meta, YouTube.
• Advise clients on licensing, usage rights, whitelisting, and paid amplification opportunities.
• Evaluate and improve our creator tech stack for sourcing, reporting, and analytics.
• Identify opportunities to leverage AI to streamline processes and workflows.
• Stay ahead of platform trends and emerging technologies to elevate work.

Skills

Influencer marketing

Campaign management

Advanced reporting

Analytics

AI workflows

Strategic recommendations

Platform knowledge (TikTok, Instagram,

Tools

Excel

Google Sheets

Pivot tables

Lookups

Job description

Toast Media Group, a Brooklyn-based creator marketing agency, seeks a Creator Marketing Director to lead high-growth influencer programs with tangible business impact. The role blends creative strategy with advanced reporting, AI-enhanced workflows, and client-facing leadership across multiple brands.

You will drive sourcing, performance analysis, and optimization for TikTok, Instagram, YouTube campaigns, while advising on licensing and paid amplification opportunities.