Coffee Brand Social Video Creator

Trade Coffee Co; New York (NY); On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Competitive salary

Unlimited vacation

Coffee stipend

Best-in-class health benefits

401(k)

Pet-friendly office

Community service days

Catered lunches

Job summary

Trade Coffee Co is seeking a creative Content Creator to bring the Trade brand to life on social, producing short-form videos for Instagram, TikTok, and YouTube Shorts. You’ll manage concepts from scripting to posting, tell stories of our roasters and coffees, and shoot street interviews, roaster visits, and customer stories.

We’re a small, fast-moving team; you’ll spot trends, turn ideas into finished videos, and help shape paid creative with the Growth and Creative teams.

Qualifications

• 3+ years creating short-form social video for a brand, agency, or personal channel.
• Portfolio of work you personally concepted, shot, edited, or wrote.
• Strong ideation, scripting, shooting, editing, and copywriting.
• Deep understanding of social-native formats, hooks, pacing, captions, and organic distribution.
• Proficiency with CapCut, Adobe Premiere, Final Cut, or similar editing tools.
• Comfort shooting on location and adapting to unscripted situations.

Responsibilities

• Develop, shoot, edit, and publish short-form video for Instagram, TikTok, and YouTube Shorts, owning the full process from trend research and scripting to editing, captions, and hooks.
• Produce a steady rhythm of content, about three to four social videos a week, across formats like brewing tutorials, coffee explainers, product demos, day-in-the-life content, talking heads, and trend-led videos
• Get out into the world for street interviews, roaster visits, cafés, events, and customer stories, capturing real people and their real coffee routines
• Tell the stories behind our roasters and coffees in ways that feel approachable, fun, and never snobby
• Track social trends, formats, and cultural moments, and bring a few trend-led ideas to the team each week, along with a point of view on whether they fit Trade
• Create product and lifestyle footage, talking-head videos, and ad hooks for paid social, partnering with Growth and Creative on performance testing
• Repurpose content across social, email, site, and campaigns so the best work goes furtherTrack views, watch time, saves, shares, and comments, and use what you learn to sharpen hooks, formats, and editing
• Review paid creative results with the Growth team and apply those lessons to your next round of content
• Help build repeatable series and formats that make Trade's social channels recognizable
• Stay current on platform best practices, content policies, and music and copyright rules

Skills

Storytelling

Camera comfort

Self-directed

Data-driven

Pop culture awareness

Coffee interest

Tools

CapCut

Adobe Premiere

Final Cut

Job description

Trade Coffee Co is seeking a creative Content Creator to bring the Trade brand to life on social, producing short-form videos for Instagram, TikTok, and YouTube Shorts. You’ll manage concepts from scripting to posting, tell stories of our roasters and coffees, and shoot street interviews, roaster visits, and customer stories.

We’re a small, fast-moving team; you’ll spot trends, turn ideas into finished videos, and help shape paid creative with the Growth and Creative teams.