Influencer Marketing Lead: Creator Partnerships & Growth

Influship; Los Angeles (CA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Equity

Annual bonus

Medical, dental, and vision

Job summary

Our Place is seeking an Associate Director of Influencer Marketing to lead and scale creator partnerships across channels. You’ll own strategy, execution, and measurement—building a program that drives brand love and measurable revenue, sitting with the Growth Marketing team.

Based in our West LA HQ with a hybrid schedule, you’ll manage tiered influencer partnerships from nano to macro, negotiate contracts, and tie creator activity to traffic, conversions, and revenue while collaborating with

Qualifications

• 6+ years in influencer marketing and 2+ years in-house at a DTC/consumer brand.
• Proven track record of scaling social commerce programs, especially on TikTok Shop.
• Ability to tie creator programs to measurable business outcomes.
• Comfortable leading contract discussions with high-value talent.
• Analytical mindset with attribution models and performance dashboards.

Responsibilities

• Steward influencer strategy from nano to macro and seasonality to always-on activations.
• Source, negotiate, and manage partnerships including talent identification and long-term relationships.
• Define KPIs, own reporting, and optimize in real time to connect activity to traffic, conversions, and revenue.
• Partner with paid social to whitelist top creator content and maximize reach via boosting/dark posting.
• Architect influencer tech stack and scalable outreach, briefing, and review processes.
• Collaborate with Creative Strategist and Channel Managers to execute a best-in-class persona marketing program.

Skills

Influencer marketing

Contract negotiations

Analytics & metrics

Team mentoring

Strategic thinking

Negotiation

Tools

ShopMy

Job description

Associate Director of Influencer Marketing

Our Place brings long-term creator relationships and measurable growth into the same role. You’d shape the creator program, work with paid social on amplification, and build on TikTok Shop experience. That mix makes it interesting for an experienced DTC marketer who enjoys both the creative and commercial sides of partnerships and wants to take ownership of a broader brand-side program.

About the role

At Our Place, we believe in the power of home-cooking to bring people together. We design thoughtful, beautiful products that make cooking and sharing meals easier and more joyful—and we are building a brand that earns a meaningful place in customers’ homes over time.

We're looking for an Associate Director of Influencer Marketing to lead and scale our creator partnerships across channels. You'll own strategy, execution, and measurement — building a program that drives real brand love and measurable revenue. This role sits at the intersection of culture, content, and commerce, and reports directly to the VP of Growth Marketing.

In this role, you’ll lead the vision for Influencer marketing at Our Place. If you’re a fierce negotiator, a strategic thinker who loves being creative and thoughtfully organized without being over-processed— we’d love to hear from you!

We believe some of the best ideas happen when we’re together! Right now, teams come into our beautiful new West LA headquarters on Tuesdays and Thursdays to collaborate and connect. In the future, we may ask teams to come in more often — because some things are just better in person. We’re looking for someone who’s excited about being part of an in-person, collaborative culture and is comfortable with the flexibility that comes with a growing, hybrid workplace

What you’d do at Our Place

Steward influencer strategy from tier mix (nano through macro) and category focus to seasonal programming and always-on activations.

Source, negotiate, and manage partnerships including identifying talent, leading contract negotiations, and cultivating long-term creator relationships that extend beyond transactional campaigns.

Drive performance and accountability: define KPIs, own reporting, and optimize in real time. Connect influencer activity to downstream outcomes including traffic, conversion, and revenue.

Partner with the paid social team to whitelist high-performing creator content and maximize reach through boosting and dark posting.

Architect Influencer tech stack (e.g. ShopMy) and establish scalable processes for outreach, briefing, and review.

Collaborate with Creative Strategist and Channel Managers to execute a best in class persona marketing program

Who you are

6+ years in influencer marketing, ideally with 2+ years in-house at a DTC or consumer brand

Proven track record of scaling social commerce programs, specifically on TikTok Shop

Ability to tie creator programs to measurable business outcomes

Comfortable leading contract discussions and managing high-value talent

Analytical mindset, comfortable with attribution models, EMV, CPE, and performance dashboards

Prior experience managing or mentoring junior team members

What we offer at Our Place

Competitive pay and real-deal equity — we want you to have a slice of what we’re building together

A chance to share in our wins — all full-time team members are eligible for our discretionary annual bonus plan

Benefits that actually benefit — top-tier medical, dental, and vision to keep you feeling your best

Plenty of time off — generous PTO, and synchronized time off (we all log off together so you can actually rest)

We invest in you — $500 a year for learning & development, plus an optional 401k plan so future you is covered

All the kitchen treats — team member discount, an annual our place gift card, and of course, lots of our place goodies for your home

A workspace worth leaving your house for — a beautiful office with a creative studio, multiple kitchens, and plenty of room for big ideas

Tuesday lunches — catered meals so you can catch up with your teammates over something delicious

A culture of connection — team events, activities, and an annual company retreat because we like hanging out together

A team full of kind, thoughtful humans who actually care — because the people make this place

This range reflects the good-faith estimate of compensation Our Place reasonably expects to pay for the position upon hire.

All information you submit in connection with your application to Our Place is processed in accordance with Our Place's Global Applicant Privacy Policy.

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