Influencer Marketing Lead: Creator Growth & Partnerships

Trade Coffee Co; New York (NY); On-site; USD 90,000 - 125,000; Full time

Benefits offered by this job

Unlimited vacation

Coffee stipend

Health benefits

401(k)

Catered lunches

Pet-friendly office

Community service days

Job summary

Trade Coffee Co in New York City is seeking a performance-minded Influencer Marketing Manager to own and scale creator partnerships across YouTube, Instagram, and TikTok, with a focus on new-subscriber growth, CAC, payback, and retention.

You'll build the operating system for creator programs, manage end-to-end relationships from outreach to payment, and turn our roasters and coffee data into clear creator briefs.

Qualifications

• 4+ years of experience managing influencer or creator partnership programs
• Experience managing paid creator budgets and negotiating deal structures
• Strong command of CAC, payback, conversion, cohort quality, and attribution
• Ability to brief creators clearly and evaluate content before it goes live
• Experience with AI tools to speed up sourcing, research, outreach, QA, or reporting
• Strong project management skills in startup or high-growth environments

Responsibilities

• Own and scale Trade's influencer and creator program across YouTube, Instagram, and TikTok, tied to new-subscriber growth, CAC, payback, and retention goals
• Build the creator operating system: tiers, workflows, tools, scoring, outreach templates, deal structures, usage rights, tracking standards, and readouts
• Manage creator relationships end to end from first contact through brief, contract, content review, tracking, payment, and reactivation
• Turn roasters, coffees, personalization, and customer data into creator briefs with actionable messages
• Grow brand ambassador program and creator community with strategic programming
• Manage budgets and pacing with rigor; shift spend toward top-performing creators, formats, offers
• Use AI and automation to speed up discovery, scoring, outreach, briefing, trend mining, and reporting
• Partner with paid social, brand design, lifecycle, editorial, and partnerships to turn creator content into growth engine
• Stay current on creator marketing trends and platform shifts; identify gaps in measurement

Skills

Influencer marketing

Creator partnerships

Performance marketing

Budget management

Analytics

Project management

AI tooling experimentation

Job description

Trade Coffee Co in New York City is seeking a performance-minded Influencer Marketing Manager to own and scale creator partnerships across YouTube, Instagram, and TikTok, with a focus on new-subscriber growth, CAC, payback, and retention.

You'll build the operating system for creator programs, manage end-to-end relationships from outreach to payment, and turn our roasters and coffee data into clear creator briefs.