Marketing Campaign Specialist- MSP

Aktion Associates; Maumee (OH); On-site; USD 70,000 - 95,000; Full time

Benefits offered by this job

401(k) plan

Bonus program

Job summary

Aktion Associates in the United States is seeking an Industry Marketing Specialist for MSP to drive marketing strategies that grow awareness, leads, and pipeline. You will develop content, manage multi-channel campaigns, and partner with sales and partners to translate technical solutions into compelling messaging.

You will plan demand generation programs across digital channels, measure results, and optimize ROI.

Qualifications

• 3–7 years of B2B marketing experience.
• Experience creating industry-focused marketing strategies that drive brand awareness and lead generation.
• Strong messaging and multi-channel content creation capabilities.

Responsibilities

• Develop target-market insights and messaging to drive growth and market position.
• Create and execute content programs across blogs, case studies, landing pages, email campaigns, webinars, social media, and sales assets.
• Plan and execute multi-channel demand generation campaigns to generate leads and pipeline.
• Collaborate with sales, leadership, partners, and customers to drive account engagement and revenue growth.

Skills

B2B marketing

Demand generation

Content creation

Campaign management

Analytics

Project management

Communication

Education

Bachelor's degree in Marketing or related field

Tools

CRM

Marketing automation

Analytics tools

Job description

Aktion Associates is a North American ERP software reseller in the top 20 of the VAR 100 reseller market and a top workplace in 2026. We have a high-growth technical environment with a workforce of over 250 professionals, including application consultants, software engineers, and networking engineers located throughout the U.S. and Canada. We have a two-year growth initiative to build our total workforce to 350.

Industry Marketing Specialist- MSP

Duties and Responsibilities

• Develop a deep understanding of our target markets, customers, and competitive landscape to shape marketing strategies that drive growth and strengthen Aktion's market position.
• Create and execute compelling content programs—including blogs, customer success stories, case studies, landing pages, email campaigns, webinars, social media, videos, and sales enablement assets—that generate awareness, engagement, leads, and pipeline.
• Partner with sales, leadership, customers, and subject matter experts to translate complex technology solutions into clear, impactful messaging that attracts, retains, and expands customer relationships.
• Plan and execute multi-channel demand generation campaigns across digital marketing, email, social media, webinars, events, and partner channels to create measurable business impact.
• Contribute directly to divisional growth by driving lead generation, influencing pipeline, supporting opportunity advancement, and increasing market visibility.
• Develop and execute co-marketing initiatives with technology partners, including Microsoft and other cloud solution providers, to expand reach, generate demand, and strengthen market presence.
• Monitor campaign, content, and pipeline performance; analyze results; and continuously optimize strategies to maximize impact and return on investment.
• Track industry trends, competitor activity, emerging technologies, and marketing best practices to identify new opportunities and keep Aktion at the forefront of the market.

Education and Experience

• 3–7 years of B2B marketing experience, preferably within managed services, cloud solutions, technology, software, SaaS, or IT services organizations.
• Proven ability to develop and execute industry-focused marketing strategies that drive brand awareness, lead generation, customer acquisition, retention, and revenue growth.
• Experience creating high-impact content and messaging across multiple channels, including digital marketing, email, social media, webinars, video, events, and sales enablement programs.
• Demonstrated success developing customer lifecycle marketing programs that support customer retention, cross-sell, upsell, and expansion opportunities.
• Strong understanding of demand generation and campaign management, with experience building programs that contribute to measurable pipeline growth and marketing ROI.
• Experience leveraging CRM, marketing automation, analytics, and AI-powered marketing tools to improve audience targeting, campaign performance, reporting, and operational efficiency.
• Highly analytical with the ability to interpret data, identify trends, and translate insights into actionable marketing recommendations.
• Exceptional written and verbal communication skills with the ability to translate complex technology concepts into compelling, customer-focused messaging.
• Strong project management and organizational skills with the ability to manage multiple priorities, meet deadlines, and successfully execute cross-functional initiatives.
• Self-motivated, detail-oriented, and results-driven with the ability to work independently while collaborating effectively across sales, leadership, technical teams, partners, and customers.
• Professional, technology-savvy, and naturally curious about emerging technologies, market trends, and innovative marketing practices.
• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field preferred; equivalent experience will be considered.

This position offers a competitive salary, quarterly bonus, with the potential for performance-based year-end bonus. Aktion Associates offers a comprehensive benefits plan including an employer matching 401k plan.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact HR at [e-mail] and let us know the nature of your request and your contact information.

Aktion Associates Inc. participates in E-Verify, a system that verifies the employment eligibility of all new hires in the United States. By applying for this position, you acknowledge that you may be required to provide documents confirming your eligibility to work in the U.S.

Aktion Associates is an Equal Opportunity Employer. Please visit www.aktion.com for more information about Aktion Associates.