MSP Industry Marketing Specialist — Drive Growth

Aktion

Maumee (OH)

On-site

USD 70,000 - 100,000

Full time

14 days+

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Benefits offered by this job

401k matching

Job summary

Aktion Associates, a leading North American ERP software reseller, is seeking an Industry Marketing Specialist- MSP in Maumee, OH. You will craft and execute B2B marketing strategies that boost brand awareness, lead generation, and revenue growth, across digital, content, events, and sales enablement programs.

You will leverage CRM and marketing automation, analyze data for ROI, and collaborate with sales and technical teams to drive pipeline.

Qualifications

3–7 years of B2B marketing experience, preferably within MSPs, cloud solutions, technology, software, SaaS, or IT services.
Proven ability to develop and execute industry-focused marketing strategies that drive brand awareness, leads, and revenue growth.
Experience creating high-impact content across digital marketing, email, social, webinars, and events.
Experience developing customer lifecycle programs to boost retention, cross-sell, and expansion opportunities.
Strong demand generation and campaign management with measurable pipeline impact.
Experience leveraging CRM, marketing automation, analytics, and AI-powered tools to improve targeting and reporting.

Responsibilities

Develop and execute industry-focused marketing strategies that drive brand awareness and revenue growth.
Lead demand generation campaigns to build measurable pipeline.
Create high-impact content across channels: digital, email, social, webinars, video, events, and enablement programs.
Refine customer lifecycle programs to improve retention and expansion opportunities.
Analyze data to translate insights into actionable marketing recommendations and ROI.