Marketing Campaign Specialist- MSP

Aktion; Maumee (OH); On-site; USD 70,000 - 100,000; Full time

Benefits offered by this job

401k matching

Job summary

Aktion Associates, a leading North American ERP software reseller, is seeking an Industry Marketing Specialist- MSP in Maumee, OH. You will craft and execute B2B marketing strategies that boost brand awareness, lead generation, and revenue growth, across digital, content, events, and sales enablement programs.

You will leverage CRM and marketing automation, analyze data for ROI, and collaborate with sales and technical teams to drive pipeline.

Qualifications

• 3–7 years of B2B marketing experience, preferably within MSPs, cloud solutions, technology, software, SaaS, or IT services.
• Proven ability to develop and execute industry-focused marketing strategies that drive brand awareness, leads, and revenue growth.
• Experience creating high-impact content across digital marketing, email, social, webinars, and events.
• Experience developing customer lifecycle programs to boost retention, cross-sell, and expansion opportunities.
• Strong demand generation and campaign management with measurable pipeline impact.
• Experience leveraging CRM, marketing automation, analytics, and AI-powered tools to improve targeting and reporting.

Responsibilities

• Develop and execute industry-focused marketing strategies that drive brand awareness and revenue growth.
• Lead demand generation campaigns to build measurable pipeline.
• Create high-impact content across channels: digital, email, social, webinars, video, events, and enablement programs.
• Refine customer lifecycle programs to improve retention and expansion opportunities.
• Analyze data to translate insights into actionable marketing recommendations and ROI.

Skills

B2B marketing

Content creation

Demand generation

CRM/marketing automation

Campaign analytics

Cross-channel marketing

Education

Bachelor's degree in Marketing

Tools

CRM

Marketing automation

Analytics tools

AI-powered marketing tools

Job description

Welcome to Aktion Associates, where innovation meets opportunity. At Aktion, we are committed to fostering a dynamic and inclusive workplace that encourages growth, creativity, and collaboration. Our team is driven by a shared passion for delivering cutting-edge solutions and exceptional customer service. Whether you are an experienced professional or just starting your career, Aktion offers a supportive environment where you can thrive and make a meaningful impact.

Join us. Be part of a forward-thinking company that values your unique talents and empowers you to achieve your career goals.

Ready to join the team and be an Aktion Hero? Explore Aktion’s US-based career opportunities below.

Position: Industry Marketing Specialist- MSP

Location: Maumee, OH

Job Id: 443

# of Openings: 1

Aktion Associates is a North American ERP software reseller in the top 20 of the VAR 100 reseller market and top workplaces in 2026. We have a high-growth technical environment with a workforce of over 250 professionals. We have a two year growth initiative to build our total workforce to 350. The workforce is highly skilled and consists of application consultants, software engineers, and networking engineers located throughout the U.S. and Canada.

Education and Experience

• 3–7 years of B2B marketing experience, preferably within managed services, cloud solutions, technology, software, SaaS, or IT services organizations.
• Proven ability to develop and execute industry-focused marketing strategies that drive brand awareness, lead generation, customer acquisition, retention, and revenue growth.
• Experience creating high-impact content and messaging across multiple channels, including digital marketing, email, social media, webinars, video, events, and sales enablement programs.
• Demonstrated success developing customer lifecycle marketing programs that support customer retention, cross-sell, upsell, and expansion opportunities.
• Strong understanding of demand generation and campaign management, with experience building programs that contribute to measurable pipeline growth and marketing ROI.
• Experience leveraging CRM, marketing automation, analytics, and AI-powered marketing tools to improve audience targeting, campaign performance, reporting, and operational efficiency.
• Highly analytical with the ability to interpret data, identify trends, and translate insights into actionable marketing recommendations.
• Exceptional written and verbal communication skills with the ability to translate complex technology concepts into compelling, customer-focused messaging.
• Strong project management and organizational skills with the ability to manage multiple priorities, meet deadlines, and successfully execute cross-functional initiatives.
• Self-motivated, detail-oriented, and results-driven with the ability to work independently while collaborating effectively across sales, leadership, technical teams, partners, and customers.
• Professional, technology-savvy, and naturally curious about emerging technologies, market trends, and innovative marketing practices.
• Bachelor's degree in Marketing, Communications, Business, Journalism, or a related field preferred; equivalent experience will be considered.

This position offers a competitive salary, quarterly bonus, with the potential for performance-based year-end bonus. Aktion Associates offers a comprehensive benefits plan including an employer matching 401k plan.

If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or in order to perform the essential functions of a position, please contact HR at [e-mail] and let us know the nature of your request and your contact information.

Aktion Associates Inc. participates in E-Verify, a system that verifies the employment eligibility of all new hires in the United States. By applying for this position, you acknowledge that you may be required to provide documents confirming your eligibility to work in the U.S.

Aktion Associates is an Equal Opportunity Employer. Please visit www.aktion.com for more information about Aktion Associates.

Culture

The Aktion culture is built on the concept of “freedom within a framework.” An Aktion employee is “all in”—entrepreneurial, disciplined, accountable, and a consummate relationship-builder with customers, influencers, and peers. Performance-based compensation and a collaborative work environment provide the framework for employees to grow and succeed.