Industry Marketing Lead — GTM Strategy & Growth

UL Solutions; Northbrook (IL); Vor Ort; USD 160.000 - 190.000; Vollzeit

Benefits dieser Stelle

Health benefits

401K retirement

Paid time off (vacation/holidays/sick)

Zusammenfassung

UL Solutions in the United States is seeking a seasoned marketing leader to drive go-to-market strategy for multiple industry verticals and to grow product and solution revenue. You will guide messaging, campaigns, and routes to market, and work cross-functionally with sales, product, and communications teams.

The role requires ownership of growth initiatives, team leadership, and the ability to translate technical topics for diverse buyer audiences.

Qualifikationen

• 8+ years of experience, including 3+ years of relevant management/leadership experience.
• Strong collaboration, facilitation, project planning and management.
• Strong business acumen and strategic thinking.
• Negotiation and team-management skills.
• Experience working with senior leaders.
• Sales-enablement best practices and process improvement.
• Ability to understand technical/scientific issues and translate them for nonscientific audiences.

Aufgaben

• Cultivate industry knowledge and manage the team responsible for defining market opportunities, including solutions to promote, competitive positioning, messaging, routes to market, target buyers and buying cycles.
• Monitor regulatory, macroeconomic and business trends and oversee competitive analysis to identify growth opportunities and risks.
• Work with Strategic Communications, Marketing Operations and Regional Marketing to develop buyer-centric campaigns that build awareness and demand.
• Oversee industry-oriented content such as playbooks, case studies, blog posts and sales-training materials.
• Monitor and report Industry Marketing performance and ROI against defined goals and metrics.
• Understand industry audiences and buying processes; contribute to buyer personas and target-account identification.
• Manage collaboration with Sales Enablement and solution specialists around a defined sales-enablement plan.

Kenntnisse

Leadership

Strategic planning

Cross-functional collaboration

Budget management

Ausbildung

Bachelor's degree in marketing, communications or related field

Jobbeschreibung

UL Solutions in the United States is seeking a seasoned marketing leader to drive go-to-market strategy for multiple industry verticals and to grow product and solution revenue. You will guide messaging, campaigns, and routes to market, and work cross-functionally with sales, product, and communications teams.

The role requires ownership of growth initiatives, team leadership, and the ability to translate technical topics for diverse buyer audiences.