Growth Marketing Lead — GTM & Content Strategy

Highway; Dallas (TX); On-site; USD 95,000 - 125,000; Full time

Job summary

Highway is seeking a Marketing Manager to own the GTM strategy for a specific business unit. You will develop positioning, create enablement materials, and lead content initiatives like blogs and case studies to drive awareness and revenue.

You'll partner with Product and Sales for launches and adoption, monitor metrics, and ensure consistent brand storytelling across events and campaigns. Dallas-based, exempt role with strong growth potential.

Qualifications

• Strategic marketing campaigns with a multi-layered approach to reaching customers.
• Strong organizational and project management to handle multiple events and projects.
• Excellent written and verbal communication; crafting campaign content.
• Experience with Zoom Webinars, HubSpot, Salesforce, Canva and PM platforms.
• Bachelor’s degree in Marketing or Business Administration preferred.
• Self-motivated and collaborative; able to work independently with cross-functional teams.

Responsibilities

• Own and execute the GTM strategy for the business unit, aligned with marketing objectives.
• Develop positioning and messaging frameworks that articulate offerings.
• Create and manage sales and customer enablement materials (one-pagers, decks, etc.).
• Lead BU content initiatives: blogs, case studies, customer-facing videos.
• Partner with Product and Sales for feature launches, adoption and retention.
• Monitor performance metrics and report on content usage and revenue impact.
• Synthesize field feedback to inform content and campaign strategy.
• Collaborate with brand, content, and design to ensure consistency across deliverables.
• Support events and tradeshow participation with strong BU representation.

Skills

Strategic marketing campaigns

Organizational & project management

Written & verbal communication

Cross-functional collaboration

Self-motivated & autonomous

Problem-solving on the fly

Education

Bachelor's degree in Marketing or Business Administration

Tools

Zoom webinars

HubSpot

Salesforce

Canva

Job description

Highway is seeking a Marketing Manager to own the GTM strategy for a specific business unit. You will develop positioning, create enablement materials, and lead content initiatives like blogs and case studies to drive awareness and revenue.

You'll partner with Product and Sales for launches and adoption, monitor metrics, and ensure consistent brand storytelling across events and campaigns. Dallas-based, exempt role with strong growth potential.