Strategic Growth Marketing Lead, Industry GTM (Remote)

GlobalLogic Inc.; San Jose (CA); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Flexible work from home

401K plan

Health insurance

Life insurance

Paid time off

Job summary

GlobalLogic, a Hitachi Group Company, seeks a Growth Marketing Industry Lead to drive strategic growth initiatives and demand generation across aligned industry verticals. You will partner with the Global Growth Marketing Lead to develop bespoke, insight-led campaigns and industry-focused growth programs.

The role requires strong strategic marketing, data-driven decision making, and collaboration with sales and marketing teams to accelerate pipeline and revenue.

Qualifications

• 20+ years of demand generation experience within a Campaign Management, Demand Generation, or Field Marketing role in a B2B professional services and/or SaaS company.

Responsibilities

• Build and drive industry-led GTM strategies.
• Develop deep understanding of aligned industries through customer engagement and market immersion.
• Establish and maintain relationships with customers, accounts, ecosystem partners, and stakeholders to identify case studies and strengthen market presence.
• Collaborate with Global Growth Strategy and ABM Lead to support growth strategies, ABM initiatives, and industry-specific campaigns.
• Lead creation of strategic marketing content, including thought leadership, collateral, case studies, newsletters, and campaign assets.
• Recommend campaign tactics across social media, digital channels, and events, while partnering with Communications and Digital Marketing teams.

Skills

Demand generation

Campaign management

Cross-functional collaboration

Data analytics

Strategic planning

Tools

Salesforce

Marketo

Excel

Job description

GlobalLogic, a Hitachi Group Company, seeks a Growth Marketing Industry Lead to drive strategic growth initiatives and demand generation across aligned industry verticals. You will partner with the Global Growth Marketing Lead to develop bespoke, insight-led campaigns and industry-focused growth programs.

The role requires strong strategic marketing, data-driven decision making, and collaboration with sales and marketing teams to accelerate pipeline and revenue.