Growth Marketing Specialist

UL Solutions; Chicago (IL); On-site; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health benefits

401K with company match

Paid time off

Job summary

UL Solutions, a global leader in safety science, seeks a Marketing Strategy Specialist to guide market insights, help shape go-to-market plans, and drive demand across digital and content channels. You will collaborate with sales enablement, product teams, and regional stakeholders to optimize campaigns and measurement.

The role emphasizes budgeting, ROI-focused analytics, and content creation, with opportunities to influence branding and strategic initiatives across the Built Environment

Qualifications

• Bachelor's degree with generally more than two years of experience.
• Strong written and verbal communication skills.
• Proven collaboration and cross-functional partnership abilities.
• Solid project planning and execution with attention to deadlines.
• Strong business acumen and stakeholder awareness.
• Interviewing and information-gathering skills.
• Experience with budget tracking and financial oversight.
• Analytical mindset for interpreting campaign performance data.
• Proficiency in developing marketing collateral and supporting content initiatives.
• Strong analytical and strategic thinking with a results-driven mindset.

Responsibilities

• Collect and analyze customer, market, and competitive insights to support strategy, planning, and budgeting.
• Enable monitoring of industry trends and complete competitive analyses for growth opportunities and risks.
• Assist with go-to-market execution, including campaigns, brand activation, messaging, content, and sales enablement.
• Contribute to demand generation across digital, content, social, events, and outbound/inbound channels.
• Support campaign measurement, analytics, reporting, and budget tracking to drive ROI and pipeline impact.
• Collaborate cross-functionally with sales enablement, product/solution teams, and regional stakeholders.
• Support launch planning, content activation, and promotional activities across the Built Environment portfolio.
• Contribute to team success and other priorities while adhering to Code of Conduct and security protocols.

Skills

Brand Strategy

Cross-functional Collaboration

Marketing Campaigns

Content Development

Data Analysis

Communication Skills

Budget Tracking

Strategic Planning

Public Speaking

Leadership

Education

Bachelor's degree

Tools

Drupal CMS

Google Marketing Platform

Marketo

Salesforce CRM

Job description

UL Solutions, a global leader in safety science, seeks a Marketing Strategy Specialist to guide market insights, help shape go-to-market plans, and drive demand across digital and content channels. You will collaborate with sales enablement, product teams, and regional stakeholders to optimize campaigns and measurement.

The role emphasizes budgeting, ROI-focused analytics, and content creation, with opportunities to influence branding and strategic initiatives across the Built Environment