Industry Marketing Lead: GTM Growth & Strategy

UL Solutions; Chicago (IL); On-site; USD 160,000 - 190,000; Full time

Benefits offered by this job

Annual bonus

Health benefits (medical, dental, and,

401K retirement plan

Paid time off – vacation 15 days

Floating holidays 12 days

Sick time off 72 hours

Job summary

UL Solutions is seeking an experienced marketing leader to drive go-to-market strategy for one or more industry verticals. You will shape market opportunities, guide messaging, and interlock with Sales Enablement and regional marketing to fuel growth.

You will oversee industry content, monitor ROI, and collaborate with senior leaders to translate complex technical issues for non-scientific audiences, while managing a team and budget to achieve defined revenue goals.

Qualifications

• 8+ years of experience in marketing or related field.
• 3+ years of relevant leadership/management experience.
• Strong collaboration, facilitation, project planning and management.
• Strategic thinking and business acumen.
• Negotiation and team management skills.
• Budget management and working with senior leaders.

Responsibilities

• Drive go-to-market strategy and planning for industry verticals with defined revenue objectives.
• Develop industry expertise and contribute to the marketing plan across functions.
• Lead campaigns with Marketing Operations and Regional Marketing to build awareness and demand.
• Oversee industry content like playbooks, case studies, blogs, and sales training materials.
• Monitor industry marketing ROI against defined goals and metrics.
• Collaborate with Sales Enablement on a defined sales-enablement plan.

Skills

Leadership

Strategic thinking

Negotiation

Budget management

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in marketing, communications or related field

Job description

UL Solutions is seeking an experienced marketing leader to drive go-to-market strategy for one or more industry verticals. You will shape market opportunities, guide messaging, and interlock with Sales Enablement and regional marketing to fuel growth.

You will oversee industry content, monitor ROI, and collaborate with senior leaders to translate complex technical issues for non-scientific audiences, while managing a team and budget to achieve defined revenue goals.