Global GTM Lead — Electronics & Semiconductors

Teradyne; United States; Remote; USD 97,000 - 155,000; Full time

Benefits offered by this job

Medical insurance

Dental

Vision

FSA

Retirement plan

Life and disability insurance

Paid vacation & holidays

Tuition assistance

Job summary

Teradyne seeks a Global Marketing Lead to transform how we communicate to fast-growing electronics and semiconductor segments. You will own the industry's content strategy, partnering with domain experts and sales to ensure a consistent, customer-focused voice that builds brand equity and market leadership.

The role requires translating technical product features into compelling business value for segment buyers, and leading external campaigns, events, and content development across global

Qualifications

• B2B high-tech hardware marketing experience.
• Proven ability to build messaging frameworks and demand generation for a technical B2B segment with long sales cycles.
• Strong written and verbal communication skills, translating technical detail into business value.

Responsibilities

• Own core messaging framework for electronics/semiconductor segment and align with brand strategy.
• Lead external promotions, campaigns, and lead generation targets for the segment.
• Develop content for customer-facing materials and event narratives.
• Collaborate with Global Marketing, Product Marketing and Regional Marketing for alignment and impact.
• Inform segment presence at global tradeshows and major electronics shows.

Skills

B2B marketing

Messaging frameworks

Demand generation

Communication skills

Travel willing

Job description

Teradyne seeks a Global Marketing Lead to transform how we communicate to fast-growing electronics and semiconductor segments. You will own the industry's content strategy, partnering with domain experts and sales to ensure a consistent, customer-focused voice that builds brand equity and market leadership.

The role requires translating technical product features into compelling business value for segment buyers, and leading external campaigns, events, and content development across global