Industrial Direct Marketing Specialist - CRM & Campaigns

Sinto America, Inc.; Grand Ledge (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health coverage

401(k) plan with company match and P.S

Disability & life insurance

Flexible spending accounts

Generous paid time off

Employee Assistance Program

Job summary

Roberts Sinto Corporation in Grand Ledge, MI is seeking a Direct Marketing Specialist to grow our equipment, aftermarket parts, and service business. You will develop campaigns, create technical content, manage customer data, and drive engagement across digital, print, and direct channels.

You will work with sales, service, engineering, and parts teams to craft compelling materials, increase market visibility, support retention, and generate qualified leads for long-term growth.

Qualifications

• Excellent communication and relationship-building skills.
• Experience in direct marketing and inside sales.
• Proficiency with Adobe Creative Suite.
• Experience with Google AdWords, Google Analytics and LinkedIn Campaigns.
• Knowledge of ZoomInfo.
• CRM and digital marketing experience preferred.
• Manufacturing or industrial equipment experience is a plus.

Responsibilities

• Develop and manage targeted customer lists and CRM databases.
• Create email, social media, digital, and print marketing campaigns.
• Create and manage internal and customer newsletters.
• Produce technical content including catalogs, papers, brochures, spec sheets, articles, and videos.
• Support trade show planning, promotion, and follow-up.
• Analyze customer and equipment data to identify sales opportunities.
• Conduct customer outreach via email, phone, LinkedIn, trade shows, etc. to strengthen relationships.
• Manage customer communications and marketing touchpoints throughout the sales cycle.

Skills

Strong communication

Direct marketing

Inside sales

Outbound outreach

CRM experience

Tools

Adobe Creative Suite

Google AdWords

Google Analytics

LinkedIn Campaigns

ZoomInfo

Job description

Roberts Sinto Corporation in Grand Ledge, MI is seeking a Direct Marketing Specialist to grow our equipment, aftermarket parts, and service business. You will develop campaigns, create technical content, manage customer data, and drive engagement across digital, print, and direct channels.

You will work with sales, service, engineering, and parts teams to craft compelling materials, increase market visibility, support retention, and generate qualified leads for long-term growth.