Direct Marketing Specialist | Industrial Equipment (B2B)

Sinto America Inc; Grand Ledge (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health coverage

401(k) plan

Disability & life insurance

Flexible spending accounts (FSA)

Paid time off

Employee Assistance Program (EAP)

Job summary

Roberts Sinto Corporation in Grand Ledge, MI is seeking a Direct Marketing Specialist to support the growth of our equipment, aftermarket parts, and service businesses. This role will develop marketing campaigns, create technical content, manage customer databases, and drive customer engagement through digital, print, and direct outreach efforts.

Working closely with the sales, service, engineering, and parts teams, this position will develop compelling material and customer outreach initiatives

Qualifications

• Excellent communication and relationship-building skills.
• Experience in direct marketing and inside sales.
• Proficiency with Adobe Creative Suite and digital advertising tools.
• CRM management and data-driven outreach experience.
• Familiarity with manufacturing or industrial markets is a plus.

Responsibilities

• Develop and manage targeted customer lists and CRM databases.
• Create email, social media, digital, and print marketing campaigns.
• Create and manage internal and customer newsletters.
• Produce technical content including catalogs, papers, brochures, specs, articles, and videos.
• Support trade show planning, promotion, and follow-up.
• Analyze customer data to identify sales opportunities.
• Drive customer outreach via multiple channels to strengthen relationships.
• Research and implement AI and marketing automation tools.

Skills

Strong communication

Direct marketing

Inside sales

CRM management

Content creation

Digital marketing

Tools

Adobe Creative Suite

Google AdWords

Google Analytics

LinkedIn Campaigns

ZoomInfo

Job description

Roberts Sinto Corporation in Grand Ledge, MI is seeking a Direct Marketing Specialist to support the growth of our equipment, aftermarket parts, and service businesses. This role will develop marketing campaigns, create technical content, manage customer databases, and drive customer engagement through digital, print, and direct outreach efforts.

Working closely with the sales, service, engineering, and parts teams, this position will develop compelling material and customer outreach initiatives