Direct Marketing Specialist

Automatic Data Processing, Inc.; Grand Ledge (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Disability & life insurance

Flexible spending accounts

Paid time off

Employee Assistance Program

Job summary

Roberts Sinto Corporation in Grand Ledge, MI is seeking a Direct Marketing Specialist to support the growth of our equipment, aftermarket parts, and service businesses. This role will develop marketing campaigns, create technical content, manage customer databases, and drive customer engagement through digital, print, and direct outreach efforts.

Working closely with the sales, service, engineering, and parts teams, this position will develop compelling material and customer outreach initiatives

Qualifications

• Experience in direct marketing and inside sales.
• Strong communication and relationship-building skills.
• Experience with Adobe Creative Suite.
• Experience with Google AdWords, Google Analytics and LinkedIn campaigns.
• Familiarity with CRM and digital marketing.
• Manufacturing, industrial equipment, or foundry industry experience is a plus.

Responsibilities

• Develop and manage targeted customer lists and CRM databases.
• Create email, social media, digital, and print marketing campaigns.
• Create and manage internal and customer newsletters.
• Photography, image editing, and file organization.
• Produce technical content including catalogs, papers, brochures, spec sheets, articles, and videos.
• Support trade show planning, promotion, and follow‑up.
• Analyze customer and equipment data to identify sales opportunities.
• Conduct customer outreach via email, phone, LinkedIn, trade shows, etc. to strengthen customer relationship
• Manage customer communications, follow‑up activities, and marketing touchpoints throughout the sales cycle.
• Research and implement AI and marketing automation tools.
• Analyze customer purchase history and installed equipment data to identify aftermarket sales opportunities.

Skills

Direct marketing

Inside sales

Adobe Creative Suite

Google Ads

Google Analytics

LinkedIn Campaigns

CRM experience

ZoomInfo

Communication

Relationship building

Tools

CRM software

Google Ads

LinkedIn Campaigns

Analytics tools

Job description

Direct Marketing Specialist

77-Administrative Full Time Grand Ledge, MI, US

Who We Are

Roberts Sinto Corporation, in Grand Ledge MI is part of the Sinto America Group of companies, the North American subsidiary of Sintokogio, Ltd., a worldwide family of companies with a global reputation for excellence in the manufacturing industry.

Sinto America offers innovative, top-class solutions to meet the needs of our customers and industries, with operating companies dedicated to providing superior customer service through practical, cost effective and technologically advanced equipment and service solutions across North America.

Sinto America is comprised of seven primary segments, including Foundry Mold and Core Making, Sand Processing, Bulk Material Handling, Automation, 3D Ceramic Printing, Surface Treatment, and Surface Technologies.

Roberts Sinto Corporation is a leading company in the design and manufacture for foundry, surface treatment and material handling markets. Founded over 50 years ago, Roberts Sinto began as an engineering and manufacturing firm with an emphasis on equipment for the foundry industry. As the industries have evolved, Roberts Sinto has developed and refined its capabilities to offer a broad range of services and equipment for all industrial applications.

Roberts Sinto is currently seeking a Direct Marketing Specialist to join our Team in Grand Ledge, MI

What You Will Do

Sinto America is seeking a Direct Marketing Specialist to support the growth of our equipment, aftermarket parts, and service businesses. This role will develop marketing campaigns, create technical content, manage customer databases, and drive customer engagement through digital, print, and direct outreach efforts.

Working closely with the sales, service, engineering, and parts teams, this position will develop compelling material and customer outreach initiatives that increase market visibility, support customer retention, generate qualified leads, and drive long‑term business growth.

General

• Develop and manage targeted customer lists and CRM databases
• Create email, social media, digital, and print marketing campaigns.
• Create and manage internal and customer newsletters
• Photography, image editing, and file organization
• Produce technical content including catalogs, papers, brochures, spec sheets, articles, and videos.
• Support trade show planning, promotion, and follow‑up.
• Analyze customer and equipment data to identify sales opportunities.
• Conduct customer outreach via email, phone, LinkedIn, trade shows, etc. to strengthen customer relationship
• Manage customer communications, follow‑up activities, and marketing touchpoints throughout the sales cycle.
• Research and implement AI and marketing automation tools.
• Analyze customer purchase history and installed equipment data to identify aftermarket sales opportunities.

What We Want From You

• Strong communication and relationship‑building skills.
• Experience in direct marketing and inside sales
• Experience with Adobe Creative Suite Software
• Experience with Google AdWords, Google Analytics and LinkedIn Campaigns
• ZoomInfo knowledge
• Comfortable with outbound prospecting and proactive customer outreach.
• CRM and digital marketing experience preferred.
• Manufacturing, industrial equipment, or foundry industry experience is a plus.
• Self‑motivated with a passion for helping customers solve problems and improve operations.

The Benefits of Joining Our Team

Because we seek to hire the best people, we work hard to provide benefits that make their lives better, so we offer a comprehensive benefit program, which features:

• Health coverage for Medical, Dental and Vision plans
• 401(k) plan in with a generous company match and profit sharing
• Financial protection through short term and long term disability, life insurance up to $50k of an employee’s base salary, and accidental death & dismemberment insurance plans, at 100% company cost
• Tax advantages through flexible spending accounts that allow you to pay for specific health‑care and dependent care expenses with pre‑tax dollars
• Generous paid time off program in which the benefits increase along with your tenure with the company, as well as paid sick time
• 100% company paid Employee Assistance Program (EAP), which covers family and marriage counseling, addiction counseling, will prep and financial support.

When you join our team, you do more than simply switch companies to progress your career. You become part of our family, a group of talented individuals who drive business success.