Direct Marketing Specialist for Industrial Equipment Growth

Automatic Data Processing, Inc.; Grand Ledge (MI); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health coverage

401(k) with company match

Disability & life insurance

Flexible spending accounts

Paid time off

Employee Assistance Program

Job summary

Roberts Sinto Corporation in Grand Ledge, MI is seeking a Direct Marketing Specialist to support the growth of our equipment, aftermarket parts, and service businesses. This role will develop marketing campaigns, create technical content, manage customer databases, and drive customer engagement through digital, print, and direct outreach efforts.

Working closely with the sales, service, engineering, and parts teams, this position will develop compelling material and customer outreach initiatives

Qualifications

• Experience in direct marketing and inside sales.
• Strong communication and relationship-building skills.
• Experience with Adobe Creative Suite.
• Experience with Google AdWords, Google Analytics and LinkedIn campaigns.
• Familiarity with CRM and digital marketing.
• Manufacturing, industrial equipment, or foundry industry experience is a plus.

Responsibilities

• Develop and manage targeted customer lists and CRM databases.
• Create email, social media, digital, and print marketing campaigns.
• Create and manage internal and customer newsletters.
• Photography, image editing, and file organization.
• Produce technical content including catalogs, papers, brochures, spec sheets, articles, and videos.
• Support trade show planning, promotion, and follow‑up.
• Analyze customer and equipment data to identify sales opportunities.
• Conduct customer outreach via email, phone, LinkedIn, trade shows, etc. to strengthen customer relationship
• Manage customer communications, follow‑up activities, and marketing touchpoints throughout the sales cycle.
• Research and implement AI and marketing automation tools.
• Analyze customer purchase history and installed equipment data to identify aftermarket sales opportunities.

Skills

Direct marketing

Inside sales

Adobe Creative Suite

Google Ads

Google Analytics

LinkedIn Campaigns

CRM experience

ZoomInfo

Communication

Relationship building

Tools

CRM software

Google Ads

LinkedIn Campaigns

Analytics tools

Job description

Roberts Sinto Corporation in Grand Ledge, MI is seeking a Direct Marketing Specialist to support the growth of our equipment, aftermarket parts, and service businesses. This role will develop marketing campaigns, create technical content, manage customer databases, and drive customer engagement through digital, print, and direct outreach efforts.

Working closely with the sales, service, engineering, and parts teams, this position will develop compelling material and customer outreach initiatives