Industrial Demand Gen Lead: ABM & Events

commercetools; Boston (MA); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Learning budget

Family leave

Equity program

Job summary

commercetools is seeking a Demand Generation Manager for Manufacturing and Industrials to own pipeline generation in the vertical. You will design multi-channel campaigns, ABM programs, and events to drive qualified pipeline in a fast-growing B2B SaaS environment.

This hybrid Boston-based role requires 3–5 years in demand generation, strong collaboration with Sales and RevOps, and proficiency with HubSpot, DemandBase, and Navattic. The US pay range is shown, with comprehensive benefits.

Qualifications

• 3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS.
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting.
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline.
• Strong collaboration skills; comfortable working closely with Product Marketing, Sales, and RevOps.
• Proficiency with marketing tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• AI Aptitude: curiosity for using AI tools in campaign ideation, content drafting, targeting, or reporting.

Responsibilities

• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan for Manufacturing and Industrials.
• Event & Field Marketing: Identify and plan industry events and roundtables with end-to-end ownership.
• ABM Program Ownership: Design tailored ABM plays for key accounts in Manufacturing and Industrials.
• Channel & Program Selection: Determine the right mix of channels and manage budget allocation.
• Use Case Activation: Translate product messaging into campaign assets and sequences.
• Pipeline Reporting & Optimization: Own and report on pipeline/MQL/SQL targets and optimize.
• Sales & BDR Alignment: Work with Sales and BDR teams to ensure timely follow-up.

Skills

Demand Generation

Performance Marketing

ABM

Field Events

Marketing Tools

Education

Bachelor's degree in Marketing, Business, Communications

Tools

HubSpot

DemandBase

Navattic

Job description

commercetools is seeking a Demand Generation Manager for Manufacturing and Industrials to own pipeline generation in the vertical. You will design multi-channel campaigns, ABM programs, and events to drive qualified pipeline in a fast-growing B2B SaaS environment.

This hybrid Boston-based role requires 3–5 years in demand generation, strong collaboration with Sales and RevOps, and proficiency with HubSpot, DemandBase, and Navattic. The US pay range is shown, with comprehensive benefits.