Demand Generation Manager, Industrials & Manufacturing

commercetools; Boston (MA); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Health benefits

Learning budget

Family leave

Equity program

Job summary

commercetools is seeking a Demand Generation Manager for Manufacturing and Industrials to own pipeline generation in the vertical. You will design multi-channel campaigns, ABM programs, and events to drive qualified pipeline in a fast-growing B2B SaaS environment.

This hybrid Boston-based role requires 3–5 years in demand generation, strong collaboration with Sales and RevOps, and proficiency with HubSpot, DemandBase, and Navattic. The US pay range is shown, with comprehensive benefits.

Qualifications

• 3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS.
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting.
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline.
• Strong collaboration skills; comfortable working closely with Product Marketing, Sales, and RevOps.
• Proficiency with marketing tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• AI Aptitude: curiosity for using AI tools in campaign ideation, content drafting, targeting, or reporting.

Responsibilities

• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan for Manufacturing and Industrials.
• Event & Field Marketing: Identify and plan industry events and roundtables with end-to-end ownership.
• ABM Program Ownership: Design tailored ABM plays for key accounts in Manufacturing and Industrials.
• Channel & Program Selection: Determine the right mix of channels and manage budget allocation.
• Use Case Activation: Translate product messaging into campaign assets and sequences.
• Pipeline Reporting & Optimization: Own and report on pipeline/MQL/SQL targets and optimize.
• Sales & BDR Alignment: Work with Sales and BDR teams to ensure timely follow-up.

Skills

Demand Generation

Performance Marketing

ABM

Field Events

Marketing Tools

Education

Bachelor's degree in Marketing, Business, Communications

Tools

HubSpot

DemandBase

Navattic

Job description

Demand Generation Manager, Industrials & Manufacturing

About commercetools

Real innovation starts with a strong foundation, and at commercetools, that comes from the perfect balance of our product and our people.

Behind every leap forward is a collective of builders, explorers, doers, makers, and problem-solvers. The kind of people who not only created composable commerce but also shaped the culture of experimentation that idea unlocked. Together they are the engine of commerce innovation today.

At commercetools, we power the next era of commerce for our customers. Whether it’s AI-driven solutions that help enterprises make smarter business decisions, bridging digital and physical shopping experiences, or enabling entirely new ways for industries to connect with their customers, we help the world’s most ambitious companies experiment, scale, and grow without limits.

Here the best idea wins, not the loudest voice. You will have the tools, trust, and space to not only build the future of commerce, but to build your own.

Your Impact

As Demand Generation Manager, Manufacturing and industrials, you will own pipeline generation for commercetools within the Manufacturing and industrials vertical. You sit within the Demand Generation team and are responsible for turning vertical-specific insight into campaigns, programs, and events that generate qualified pipeline.

• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan for Manufacturing and industrials - multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.
• Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive roundtables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.
• ABM Program Ownership: Partner with Sales and RevOps to identify target account lists in Manufacturing and Industrials and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.
• Channel & Program Selection: Determine the right mix of channels; paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters and manage budget allocation across them.
• Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.
• Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.
• Sales & BDR Alignment: Work closely with Sales and BDR teams covering Manufacturing and Industrials accounts to ensure campaigns are timed, targeted, and followed up on effectively.

What Sets You Apart

You're a creative, execution-oriented marketer who's comfortable owning a number and figuring out the fastest path to it. You know how to translate industry nuance into campaigns that resonate with a specific, often risk-averse buyer, and you're equally comfortable planning an executive dinner and building a paid ABM sequence.

You bring:

• 3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting.
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline.
• Strong collaboration skills; comfortable working closely with Product Marketing (who provide use cases), Sales, and RevOps.
• Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• AI Aptitude: a genuine curiosity for using AI tools to work smarter for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice.

Nice to have:

• Experience marketing to the Manufacturing/Industrials industry sectors.

This is a full-time hybrid position with three days a week spent in our Boston (MA) office.

Because work and life are connected, our benefits are too. We’ve designed them to give you the security, flexibility, and opportunities you need to focus on what matters most.

Comprehensive health benefits for you and your dependents, including access to OpenUp for personalized mental health support

Learning and development opportunities including an annual learning budget, access to self-paced learning platforms and language training, personalized coaching, mentorship, and leadership programs

Family Leave Plus gives you additional fully paid weeks of parental leave on top of government-provided leave, so you can spend more time with your new addition

Our equity participation program allows you to share in our success

Your unique perspective is essential to our success. We are committed to building a team that reflects the world around us because we know it’s the only way to build the future. We celebrate our differences and have created a hiring process that’s fair, inclusive, and designed to let your talent shine.

We proudly welcome applicants of every race, color, religion, gender identity, sexual orientation, age, and any other part of your identity that makes you who you are. As an equal opportunity employer, we believe that our strength lies in our diversity, and we invite you to be a part of our global community.

For more information on our diversity, equity, inclusion, and belonging practices, visit this page .

For the US Please note that the compensation range pertains to base pay

US Pay Range

$100,000 - $110,000 USD