MedTech & Life Sciences Demand Gen Lead — ABM & Field

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Boston (MA)

Hybrid

USD 100,000 - 110,000

Full time

14 days+

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Benefits offered by this job

Comprehensive health benefits

Learning & development budget

Family Leave Plus

Equity participation program

Job summary

commercetools is seeking a Demand Generation Manager, MedTech & Life Sciences to own pipeline generation for healthcare verticals through multi-channel campaigns, ABM, and always-on nurture tracks. You will partner with Sales, RevOps, and Product Marketing to drive pipeline and optimize performance.

The role is a full-time hybrid position based in Boston, MA, with collaboration across teams and a focus on compliant, risk-averse healthcare buyers.

Qualifications

3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS.
Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting.
Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline.
Strong collaboration skills, comfortable working closely with Product Marketing, Sales, and RevOps.
Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools.
Bachelor's degree in Marketing, Business, Communications, or a related field.
AI Aptitude: a genuine curiosity for using AI tools to work smarter; for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice.

Responsibilities

Build and run the full-funnel demand gen plan for Healthcare & Life Sciences multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.
Identify and prioritize the industry events, conferences, and executive roundtables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.
Partner with Sales and RevOps to identify target account lists in Healthcare & Life Sciences and design tailored ABM plays for key accounts.
Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters to reach compliance-conscious, risk-averse healthcare buyers, and manage budget allocation across them.
Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.
Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.
Work closely with Sales and BDR teams covering Healthcare & Life Sciences accounts to ensure campaigns are timed, targeted, and followed up on effectively.