B2B Demand Gen & ABM Lead — Enterprise Pipeline

CI&T Software S.A.; San Francisco (CA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

100% paid health & dental benefits

Retirement match

Paid parental leave

Dedicated career advisor

Job summary

CI&T Software S.A. is seeking a B2B Demand Generation Manager to drive marketing planning and pipeline generation in North America. This highly visible role requires strong experience in B2B demand generation, collaborating closely with sales and industry leadership.

The successful candidate will manage integrated marketing programs that engage enterprise buyers and create measurable impact. Key responsibilities include developing marketing plans, executing campaigns, and analyzing performance to continuously optimize strategies.

Benefits include 100% paid health and dental benefits from day one, retirement matching, and a dedicated career advisor.

Qualifications

• 5–8 years of B2B demand generation experience, ideally in technology.
• Proven track record of driving pipeline generation in enterprise sales.
• Strong experience with account-based marketing and campaign execution.

Responsibilities

• Lead marketing planning and execution for assigned industry verticals.
• Develop vertical-specific marketing plans with sales teams.
• Track and report on pipeline impact and campaign performance.

Skills

B2B demand generation

Account-based marketing (ABM)

Pipeline generation

Stakeholder management

Campaign execution

Job description

CI&T Software S.A. is seeking a B2B Demand Generation Manager to drive marketing planning and pipeline generation in North America. This highly visible role requires strong experience in B2B demand generation, collaborating closely with sales and industry leadership.

The successful candidate will manage integrated marketing programs that engage enterprise buyers and create measurable impact. Key responsibilities include developing marketing plans, executing campaigns, and analyzing performance to continuously optimize strategies.

Benefits include 100% paid health and dental benefits from day one, retirement matching, and a dedicated career advisor.