Healthcare Demand Gen Lead — ABM & Campaigns

commercetools; Boston (MA); Hybrid; USD 100,000 - 110,000; Full time

Benefits offered by this job

Comprehensive health benefits

Learning and development opportunities

Family Leave Plus

Equity participation program

Job summary

commercetools in Boston is seeking a Demand Generation Manager to own pipeline generation for Healthcare & Life Sciences. You will build multi-channel campaigns, ABM programs, and nurture tracks targeting priority accounts and personas in the sector.

You will partner with Sales, RevOps, and Product Marketing to translate use cases into assets, manage events, and optimize performance across channels. This hybrid role is based in our Boston office.

Qualifications

• 3–5 years of experience in Demand Generation, Performance Marketing, Account based Marketing, Industry Marketing or Growth Marketing within B2B SaaS.
• Hands-on experience running multi-channel campaigns and ABM programs, from concept through to pipeline reporting.
• Experience planning and executing field events, executive roundtables, or conference presence that reliably convert into pipeline.
• Strong collaboration skills, comfortable working closely with Product Marketing, Sales, and RevOps.
• Proficiency with marketing and campaign tooling such as HubSpot, DemandBase, Navattic, and standard reporting/attribution tools.
• Bachelor's degree in Marketing, Business, Communications, or a related field.
• AI Aptitude: a genuine curiosity for using AI tools to work smarter; for campaign ideation, content drafting, targeting, or reporting and a drive to put them into practice.

Responsibilities

• Campaign Strategy & Execution: Build and run the full-funnel demand gen plan for Healthcare & Life Sciences multi-channel campaigns, ABM programs, and always-on nurture tracks targeting priority accounts and personas in the sector.
• Event & Field Marketing: Identify and prioritize the industry events, conferences, and executive roundtables where the vertical's buyers show up, and own end-to-end planning, budget, and follow-up to convert attendance into pipeline.
• ABM Program Ownership: Partner with Sales and RevOps to identify target account lists in Healthcare & Life Sciences and design tailored ABM plays (direct mail, targeted ads, personalized landing pages, 1:1 outreach support) for key accounts.
• Channel & Program Selection: Determine the right mix of channels — paid media, webinars, syndicated content, partner co-marketing, industry publications/newsletters to reach compliance-conscious, risk-averse healthcare buyers, and manage budget allocation across them.
• Use Case Activation: Take use cases, case studies, and messaging developed by Product Marketing and translate them into campaign assets, landing pages, and outreach sequences suited to this audience.
• Pipeline Reporting & Optimization: Own and report against pipeline/MQL/SQL targets for the vertical; run test-and-learn cycles across campaigns and continuously optimize based on performance data.
• Sales & BDR Alignment: Work closely with Sales and BDR teams covering Healthcare & Life Sciences accounts to ensure campaigns are timed, targeted, and followed up on effectively.

Skills

Demand Generation

ABM

B2B SaaS marketing

Multi-channel campaigns

Campaign performance analysis

Education

Bachelor's degree in Marketing, Business, Communications, or a related field

Tools

HubSpot

DemandBase

Navattic

Job description

commercetools in Boston is seeking a Demand Generation Manager to own pipeline generation for Healthcare & Life Sciences. You will build multi-channel campaigns, ABM programs, and nurture tracks targeting priority accounts and personas in the sector.

You will partner with Sales, RevOps, and Product Marketing to translate use cases into assets, manage events, and optimize performance across channels. This hybrid role is based in our Boston office.